Responsibilities

• Growth Strategy: Own the full-funnel strategy for Shopper—from awareness and app installs through activation, purchase, and repeat—and set the north-star metrics we manage the business against (weekly active users, weekly active purchasers, etc).
• Acquisition: Build efficient, scalable user acquisition across paid, organic, referral, and partnership channels, with a clear point of view on channel mix, payback, and what to scale versus kill.
• Retention & Lifecycle: Design the lifecycle system that moves users through the funnel and brings them back—onboarding, push, email, in-app messaging, win-back—and grow it beyond promotions and discounting.
• Measurement & Attribution: Establish app measurement and attribution foundations (MMP, event tracking, cohort and funnel analysis) so we know what is actually working and can make resourcing calls with confidence.
• Content & Narrative Distribution: Partner with our editorial team to translate the product narrative into growth. Own how organic storytelling reaches the right shopper segments, and build the operational infrastructure that lets our best organic content flow into paid channels quickly and repeatably.
• Product Partnership: Work hand in hand with product and our founders on the shopper roadmap. Retention for an app is a product problem as much as a marketing one; you will bring the user perspective and growth data into what gets built.
• Team Leadership: Lead and develop a team of two (growth and lifecycle) from day one, owning the opportunity to hire and expand the team as the business grows.
• Cross-Functional Storytelling: Translate performance into clear narratives for leadership, and keep founders, product, and marketing aligned on where shopper is headed and why.

Requirements

• Relevant Experience: 8+ years in growth, lifecycle, or consumer marketing, including several years leading growth for a consumer app. You have acquired users, not just customers.
• App Experience: Direct experience marketing to drive app downloads and engagement, including app measurement, attribution, and mobile lifecycle tooling.
• Full-Funnel Fluency: A deep, first-hand perspective on both efficient acquisition and retention—how to turn a new user into a repeat purchaser, and where most funnels leak.
• Retention Beyond Discounts: A track record of building loyalty through product value, habit, and community rather than promotion-heavy tactics.
• Analytical Rigor & Budget Ownership: Comfortable owning the numbers—cohort analysis, LTV/CAC, experimentation—and owning the full shopper budget, deciding where every dollar goes and being accountable for what it returns.
• People Leadership: Experience managing and developing a team, and a track record of raising the bar for more junior teammates.
• Builder Mindset: Comfortable operating scrappily with a small team, proving out a business before scaling it, and building from scratch rather than inheriting a mature machine.
• Product Partnership: Experience working closely with product and engineering, with an instinct for when the answer is a product change rather than a campaign.
• Industry Fluency: Experience growing a consumer technology product or marketplace where the goal is acquiring and retaining users, rather than simply driving conversion for a single brand.

Benefits

• Equity in ShopMy - Every employee is an owner; all roles receive equity
• Monetize Your Influence - Every employee builds and grows their own ShopMy page
• 401(k) with Company Match - 3% employer contribution, fully vested
• Healthcare Coverage - Medical, dental & vision benefits, including a 100% employer-paid medical option and dependent coverage
• Mental Health Support and More - We offer employees and their dependents virtual mental health support, urgent care, and primary care visits at no cost
• Flexible PTO - Take the time you need, including your birthday off
• 13 Company Holidays
• 14 Weeks of Paid Parental Leave
• Remote-First Culture with an NYC HQ - Some teams may have different location requirements
• Workplace & Wellness Stipends - Support for wellness, home office needs, and a Wellhub membership