Responsibilities

• Lead S&OP forecasting and demand signal modeling to align member growth with capacity.
• Oversee end-to-end execution of millions of monthly marketing touchpoints across email, direct mail, and SMS.
• Build and maintain the marketing "Operating System" to standardize campaign playbooks, pull opportunistic levers, and manage cross-functional guardrails.
• Manage vendor partnerships and marketing infrastructure to optimize cost-per-touchpoint and scale output cost-effectively.
• Directly lead and coach the Growth Operations team while guiding dedicated analytics resources.
• Audit current campaign execution workflows and identify immediate opportunities for process standardization in the first 90 days.
• Review and optimize S&OP forecasting models in collaboration with Finance and Analytics in the first 90 days.
• Establish baseline operational metrics for cost-per-touchpoint and campaign QA accuracy in the first 90 days.
• Align with GM (client) and Innovation (Content/Lifecycle) teams on the core "standard menu" of repeatable campaign plays, as well as the need for custom and opportunistic sends in the first 90 days.

Requirements

• 8-10+ years of experience in Growth/Marketing Operations or S&OP planning, ideally in health tech or B2B2C.
• Advanced mastery of forecasting and analytical modeling using tools like Looker, Sheets, and Salesforce.
• Strong grasp of ESP systems like Braze (ours), or Iterable, Hubspot, etc.
• Proven track record of executing complex, multi-channel marketing campaigns with absolute precision at scale.
• Expertise in turning chaotic workflows into standardized playbooks and managing cross-functional boundaries.
• Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency
• Technical understanding of data flows and ingestion pipelines, including CDPs that support robust targeting and segmentation.

Benefits

• Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers