Director, Growth Marketing

Responsibilities

• Pipeline & Demand Generation: Build and scale a full-funnel demand gen strategy across paid, organic, ABM, and partner channels targeting publishers, demand partners, and agency/brand buyers. Partner closely with the Integrated Marketing team to align on messaging and plan development.
• Own pipeline targets by segment (e.g., enterprise publisher, mid-market, DSP/agency demand side) and report against them monthly
• Partner with SDR/BDR leadership on lead scoring, routing, and follow-up cadences
• AI Visibility & Search Growth: Own OpenX's discoverability across both traditional search and LLMs, bringing the same attribution rigor to this channel as to paid/organic: track LLM referral traffic and downstream pipeline influence, not just visibility for its own sake
• Run AEO / GEO / LLMO programs: structured data and schema markup, content architecture that LLMs can parse and cite, and page-age/link-equity fixes on key landing pages
• Benchmark OpenX's share of voice against key category competitors across LLM outputs, and prioritize content fixes based on where OpenX under-indexes
• Partner with content and comms to make OpenX.com and resource pages "agent-legible" (clean markup, crawlable feeds, accurate structured facts about the product) and scale our video program.
• Marketing Analytics & Attribution: Design and maintain a revenue attribution model that credits marketing's role in deals — from first touch through closed-won — in a way commercial leadership trusts
• Own HubSpot, including its AI tools, as the marketing automation and lead lifecycle engine; partner with the team owning Salesforce and with Digital Ops on the broader stack (CRM, BI) for tracking and reporting
• Deliver recurring reporting on pipeline influence, cost per opportunity, and channel ROI to executive leadership

Requirements

• 10+ years in growth marketing, ideally in adtech, SaaS, or another B2B environment
• Ownership-level fluency in HubSpot, including its AI tools, paired with the ability to partner effectively with the team owning Salesforce; comfort with a BI tool and the ability to build attribution logic
• Hands-on experience with AEO/GEO/LLMO — you've run a program to improve brand visibility and citation in AI-generated answers
• Working knowledge of how structured data, schema, and site architecture affect both classic SEO and LLM crawlability

Benefits

• medical, dental, vision, 401k, equity and more