Responsibilities

• Partner with the Chief Revenue Officer to develop and execute Linguava’s growth strategy.
• Own end-to-end demand generation, pipeline creation, and marketing contribution to revenue growth.
• Design and lead integrated, multi-channel campaigns across client segments, geographies, and service lines.
• Build strategies that move prospects through the marketing funnel, from awareness and engagement through qualification and conversion.
• Partner closely with Sales to establish effective lead scoring, nurturing, qualification, and handoff processes.
• Identify new customer acquisition channels and growth opportunities through market research, customer insights, and experimentation.
• Design and run growth experiments, including A/B testing, pilot campaigns, and new channel strategies.
• Scale initiatives that demonstrate meaningful engagement, pipeline contribution, and ROI.
• Manage the demand generation budget and ensure resources are aligned with the highest-impact opportunities.
• Serve as a primary steward of Linguava’s brand identity, positioning, and market presence.

Requirements

• 12+ years of progressive experience in marketing, growth marketing, demand generation, communications, or brand leadership.
• Demonstrated success leading marketing strategy in a growth-oriented B2B organization.
• Proven experience building and scaling demand generation programs that contribute to measurable pipeline and revenue growth.
• Experience leading and developing marketing teams.
• Strong understanding of B2B marketing funnels, demand generation, lead nurturing, and marketing-to-sales alignment.
• Demonstrated experience managing significant marketing budgets and allocating resources based on performance and ROI.
• Strong analytical skills with experience using marketing performance data to guide strategy and investment.
• Experience partnering with executive leadership and communicating marketing strategy and performance at the executive level.
• Excellent written, verbal, and presentation skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.

Preferred

• Experience in B2B healthcare marketing.
• Experience in healthcare technology, language access, interpretation, translation, or another mission-driven service industry.
• Experience marketing complex services with multiple stakeholders and long sales cycles.
• Experience with enterprise or multi-location healthcare organizations.
• Experience with HubSpot, Salesforce Marketing Cloud, or similar marketing technology platforms.
• Experience developing competitive intelligence and market segmentation strategies.
• Experience with public relations, media relations, executive communications, or crisis communications.
• Advanced degree or relevant professional certifications.

Benefits

• Company-paid employee medical, dental, and vision coverage
• Company-paid life, AD&D, and long-term disability insurance
• Paid time off
• Paid holidays and floating holiday
• Volunteer Time Off (VTO)
• 401(k) with company match
• Professional development opportunities
• A mission-driven workplace where your work directly contributes to better healthcare access