Director of Growth Marketing (Levoit & Cosori)

Responsibilities

• Growth Strategy & Customer Acquisition Own Levoit’s end-to-end growth strategy, driving customer acquisition across paid, owned, partnership, influencer, affiliate, and emerging channels. Lead growth planning, forecasting, and performance management, including CAC, ROAS, MER, contribution margin, and payback objectives. Allocate marketing investment based on incremental business impact and profitable growth opportunities. Develop and execute a robust experimentation roadmap spanning audiences, creative, offers, landing pages, and customer journeys. Build a culture of data-driven decision-making, accountability, and continuous optimization to accelerate growth and improve marketing efficiency.
• Creative Strategy & Performance Marketing Lead Levoit’s performance marketing and creative strategy, ensuring acquisition efforts drive both short-term revenue growth and long-term brand equity. Partner with IMC, Creative, Content, Product Marketing, and agency partners to develop high-performing campaigns that drive awareness, consideration, and conversion. Establish scalable frameworks for audience, messaging, and creative testing across the customer journey. Translate consumer insights, category education opportunities, and behavioral data into compelling messaging that addresses customer needs and purchase barriers. Ensure performance creative effectively balances brand storytelling, product differentiation, and conversion objectives. Oversee agency and in-house resources across Meta, Google, YouTube, Amazon Advertising, TikTok, CTV, affiliate, influencer, and emerging channels. Establish measurement and attribution frameworks that enable effective budget allocation and clear visibility into incremental business impact.
• E-Commerce & Conversion Optimization Own Levoit's digital commerce growth strategy, driving continuous improvements in website performance, conversion rates, customer experience, and revenue efficiency. Lead cross-functional efforts with E-commerce, Product, UX, and Analytics teams to identify and remove friction across the customer journey, including product discovery, merchandising, landing pages, product detail pages, and checkout experiences. Develop and prioritize a data-driven CRO roadmap focused on increasing conversion, average order value, and revenue without relying on increased media spend. Establish a rigorous testing and optimization framework across site experiences, customer journeys, messaging, offers, and on-site merchandising. Optimize the full-funnel customer experience by connecting category education, product discovery, social proof, reviews, and conversion-driving content. Improve engagement and purchasing efficiency across desktop and mobile experiences, ensuring a seamless path from awareness to purchase. Define measurement and reporting frameworks to evaluate customer behavior, conversion performance, and incremental business impact.
• Lifecycle & Retention Own lifecycle marketing strategy across email, SMS, app engagement, subscription programs, and filter replacement initiatives. Develop customer journeys that increase retention, repeat purchase rates, and customer lifetime value. Drive cross-sell and upsell strategies across the Levoit portfolio. Establish customer segmentation frameworks based on needs, behaviors, lifecycle stage, and purchase history to improve personalization and marketing effectiveness.
• Leadership Build, lead, and develop a high-performing growth marketing organization focused on accountability, execution excellence, and continuous learning. Provide strategic leadership across the North America business, partnering closely with Brand, E-commerce, Product Marketing, Analytics, Product, and Executive Leadership teams. Establish operating rhythms, performance objectives, and success metrics that align growth initiatives with broader business goals. Manage and develop agency partners and external resources to extend team capabilities and accelerate business outcomes.

Requirements

• Experience 10+ years in growth marketing, performance marketing, or digital customer acquisition.
• Experience scaling a consumer brand generating $50M+ in annual revenue.
• Significant experience in DTC e-commerce.
• Proven success managing multimillion-dollar media budgets.
• Deep expertise in Meta, Google, YouTube, and Amazon advertising.
• Strong understanding of attribution, incrementality testing, MMM, and growth analytics.
• Experience leading creative testing at scale.
• Strong business acumen and customer economics understanding.
• Location: Tustin, CA - Onsite
• Starting Salary: 180K

Preferred

• Experience in consumer technology, home appliances, or health & wellness categories.

Benefits

• 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• Generous Sick + Vacation policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA