Responsibilities

• Own demand generation strategy with a primary focus on pipeline creation and revenue impact, not lead volume
• Design, execute, and scale digital-first demand programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels
• Build and manage demand generation budgets with continuous ROI tracking and reallocation based on performance
• Consistently meet or exceed pipeline targets; report results and learnings to the executive team
• Build and iterate on tiered ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees
• Leverage intent signals and first-party data to prioritize accounts and personalize outreach at scale
• Support long, complex buying cycles typical in federal and regulated markets
• Own the Knox website as a core demand and conversion engine - keeping it continuously updated, optimized, and aligned with digital campaigns
• Partner with Content on SEO and AEO strategy while owning technical, operational, and performance aspects that drive discoverability and conversion
• Define data-driven demand and pipeline plans using top-down targets and bottom-up forecasting in close partnership with Sales and Finance

Requirements

• 7+ years of B2B demand generation experience in SaaS or complex, technical products
• Proven track record generating sales-aligned pipeline through digital demand and ABM programs
• Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing
• Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results
• Hiring Requirement: Due to the nature of our work with federal government clients and compliance with applicable regulations, this position requires U.S. citizenship. Dual citizenship is not permitted for this role. Candidates must be able to provide documentation verifying sole U.S. citizenship status as part of the background check process.
• Any offer of employment is contingent upon the successful completion of all required pre-employment screenings, including a background check, in accordance with applicable laws and government contract requirements.

Benefits

• Knox offers a competitive employee benefits package including Medical, Dental, Vision, Life & Disability, unlimited PEO, and an employee funded 401k plan. Please note, benefits are subject to change.