Director of Growth Marketing

Atlanta, GA (Hybrid)

$130K/yr – $150K/yrDirector/Executive5+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end growth marketing and demand-gen programs to drive qualified leads and revenue, partnering with sales to optimize funnel conversion and ROI.

  • Lead the funnel from initial acquisition through qualified leads and sales opportunities
  • Collaborate with sales leadership to align metrics and revenue outcomes

Job Description

Responsibilities

  • Growth & Customer Acquisition
  • - Develop and execute growth marketing strategies designed to generate qualified leads, pipeline, and revenue
  • - Identify and test new customer acquisition channels, audiences, offers, partnerships, and campaigns
  • - Build scalable demand-generation programs across paid, organic, email, content, referral, partner, and other channels
  • - Continuously test messaging, creative, landing pages, offers, audiences, and conversion paths
  • - Find opportunities to improve customer acquisition cost, conversion rates, lead quality, and marketing ROI
  • - Develop strategies for reaching business owners and decision-makers within our target markets
  • Demand Generation & Funnel Optimization
  • - Own the marketing funnel from initial customer acquisition through qualified lead and sales opportunity
  • - Partner closely with sales leadership to understand lead quality, conversion rates, sales feedback, and revenue outcomes

Requirements

  • 5+ years of B2B growth marketing, demand generation, performance marketing, or customer acquisition experience
  • A demonstrated track record of generating qualified leads, pipeline, and revenue
  • Strong understanding of paid acquisition, conversion optimization, email/lifecycle marketing, and marketing funnels
  • Experience working with CRM and marketing automation platforms such as HubSpot and Salesforce
  • Strong analytical skills and comfort working with marketing and sales data
  • Experience measuring CAC, CPL, conversion rates, attribution, ROAS, and marketing-sourced revenue
  • The ability to independently move from an idea to a live campaign without requiring a large internal team
  • Strong copy, messaging, and communication instincts
  • High level of initiative, curiosity, accountability, and bias toward action

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Health savings account
  • Life insurance
  • Short-term disability
  • Long-term disability
  • Employee assistance program
  • Paid time off
  • Paid holidays
FinTitan logo

FinTitan

FinTitan is a Financial Services company providing products and services to businesses across the US

Founded in 2013

Salaries

Posted range

$130K/yr – $150K/yr

Taken straight from the job posting.

The middle of this range ($140K) is 24% below the median base salary for Growth Marketing Director roles in the United States ($184K).

Growth Marketing Director median pay in the United States

$189K/yr

Most pay falls between $160K and $200K. Based on 26 salaries.

See all FinTitan salaries

Marketing Team

Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
1
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Director of Growth Marketing

FinTitan · Atlanta, GA · Hybrid