Director of Growth Marketing

Responsibilities

• Own Google search campaigns: brand, non-brand, and seasonal moments.
• Optimize bids, keywords, and ad copy to grow traffic at a reasonable cost per thousand impressions, cost per click, and cost per order.
• Run paid campaigns on Meta (Facebook and Instagram), YouTube, and TikTok to drive traffic and new orders.
• Test audiences, creative, and offers; brief the creative team on what to make and scale what works.
• Map and improve the new-customer path, from ad to landing page to order form.
• Match traffic to the right landing pages and offers, and run A/B tests to raise conversion.
• Work with our web and forms partners, who build and change the pages, on what to fix and test next.
• Manage the paid media budget and shift spend toward the channels with the best return.
• Own reporting on spend, traffic, conversion, and cost per order, and share results clearly with leadership.

Requirements

• 7+ years in performance or growth marketing, including at least 2 years leading programs or people.
• A proven record of scaling paid search traffic at an efficient cost.
• Hands-on experience running paid social on Meta, YouTube, and TikTok.
• Experience optimizing new-customer funnels, from landing page through order form, with A/B testing.
• Experience managing a paid media budget against cost-per-order and return-on-spend targets.
• Hands-on fluency with GA4, Google Ads, and Meta Ads Manager, and the ability to pull and explain data yourself.
• Clear, concise communication with senior leadership.

Preferred

• Experience at a paywalled or subscription website, not only free, ad-supported content.
• Experience building co-marketing or distribution partnerships between brands.
• A background in food, cooking, or lifestyle media.

Benefits

• PTO, health, and dental insurance.