Responsibilities

• The lifecycle and customer communication program: nurture, onboarding, expansion, and re-engagement across HubSpot, and the email program end to end (sends, templates, calendar, deliverability, reporting)
• Customer advocacy: our Built With Cambium program, testimonials, logo and quote permissions, and the customer voice work that feeds sales and brand
• The self-serve plan with Sales: the quote-request experience, speed-to-lead, and the automation that gets the right customers a fast answer without a rep in the loop.
• Customer base integration for acquisitions: each company we buy brings its own customers, lists, and CRM. You own bringing those contacts into one system and one program, and you run the playbook for the next deal

Requirements

• 7+ years in growth or lifecycle marketing, with real time at a B2B company with long sales cycles
• You've built a lifecycle function from close to nothing, and you've led a growth marketing team before
• Deep in HubSpot or an equivalent (Marketo, Braze, Iterable). You build the automation yourself
• You've run a customer program before: advocacy, references, community, or similar, and you know how to get customers to say yes
• Comfortable with pipeline data: you can pull the query, argue with the number, and explain it to a sales leader
• A generalist who figures things out and rolls up their sleeves. Asks a lot of questions. Fine with ambiguity; we're integrating three acquisitions
• Uses AI tools heavily in the work, and has taste about it

Preferred

• experience in physical products, construction, or building materials, or any industry where the buyer is a professional with a project

Benefits

• Equity options package
• Flexible PTO
• 401k matching
• Comprehensive medical, dental & vision insurance
• Work with an incredibly smart, diverse, climate mission-driven team
• An opportunity to play a core role in defining our fast-growing company
• Volunteer tree planting days
• Cambium is committed to building an inclusive organization that reflects the diverse communities our team works to serve. We believe that diversity in all its forms (gender, race, ethnicity, age, sexual orientation, religion, veteran's status, disability and more) is essential to imagining and actively building a more just and sustainable future for all.