Director of Growth and Market Strategy

Responsibilities

• Develop and execute Blossom’s annual and quarterly growth strategy.
• Own Scorecard metrics related to referrals, digital performance, and lead generation.
• Build systems that support predictable client and employee pipelines.
• Identify new markets, partnerships, and community opportunities.
• Align growth initiatives with organizational priorities and quarterly Rocks.
• Provide executive oversight to the Director of Business Development.
• Ensure referral development strategy is aligned with digital campaigns.
• Build systems for tracking outreach activity, referral conversion, and partner engagement.
• Strengthen relationships with pediatricians, schools, hospitals, synagogues, and community organizations.
• Create unified messaging across digital and in-person outreach.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Equivalent executive experience in growth leadership will be considered in place of an advanced degree.
• Seven to ten years in marketing, business development, or growth leadership
• Experience in healthcare, multi-site services, or ABA preferred
• Proven success leading teams and driving measurable growth
• Expertise in digital marketing, SEO, advertising, and brand strategy
• Strong understanding of referral-based healthcare models
• Exceptional communication, leadership, and strategic planning skills
• Ability to operate at executive level altitude

Preferred

• Master’s degree preferred, such as: MBA, Master’s in Marketing, Master’s in Strategic Communications, Master’s in Healthcare Administration