Responsibilities

• Lead, mentor, and build a high-performing internal team of specialized growth marketers while effectively managing top-tier external agency relationships.
• Direct a multi-million dollar annual acquisition budget across North American digital marketing initiatives, ensuring optimal cross-channel deployment to scale customer acquisition costs efficiently.
• Collaborate with Brand Marketing, Merchandising, and E-commerce Operations teams to align paid media spend with product availability, high-heat sneaker drops, and seasonal promotional calendars.
• Hit acquisition volume targets and ROAS/efficiency targets simultaneously, knowing when to push growth and when to pull back.
• Drive the overarching paid search roadmap with focus on optimizing Google Performance Max (PMAX) and automated smart bidding architectures.
• Oversee full-funnel paid social strategy across Meta, TikTok, Pinterest, and YouTube with algorithmic targeting and creative testing frameworks.
• Scale the North American Affiliate marketing program, focusing on strategic content publishers, lifestyle blogs, and high-influence creator networks.
• Spearhead multi-touch attribution, CRO testing frameworks, and data integration efforts to continually improve ROAS.
• Develop and execute the creative strategy and testing roadmap in partnership with brand marketing and Creative team.

Requirements

• 7+ years of performance marketing/growth experience with a mandatory background in retail or e-commerce (footwear, apparel, or consumer goods strongly preferred)
• Experience managing acquisition across multiple channels, brands, business lines or conversion events
• Experience managing $50m+ in performance marketing budget
• People leadership with a track record of managing and scaling a team with multiple direct reports
• Deep functional stack expertise: Paid Social (Meta Ads Manager, TikTok Ads, Pinterest, YouTube; Reddit/Snap preferred), Search/PMAX (Google automation, product feed health, shopping structures), Affiliate networks (Impact, Rakuten)
• Analytical rigor: GA4, Looker Studio; experience with Northbeam, Measured, Analytics Partners or MMM partners (preferred)
• Familiarity with SEO/AEO/GEO strategy and the role organic plays in a full-funnel acquisition mix
• Cultural connection to youth culture, streetwear fashion, and JD Sports brand dynamics

Preferred

• Experience with Reddit or Snap in paid social (preferred).
• Experience with Northbeam, Measured, Analytics Partners, or other MMM partners (preferred).
• Familiarity with SEO/AEO/GEO strategy and the role organic plays in a full-funnel acquisition mix (preferred).
• Fluency with Agentic AI tools as a performance and workflow accelerator (preferred).
• Cultural connection to youth culture and streetwear fashion (preferred).

Benefits

• medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan