Director of Growth

New York City, NY (On-site)

$150K/yr – $200K/yrDirector/Executive5+ years expFull time

Posted 8 hrs ago

Job Summary

Own end-to-end ecommerce growth across DTC channels and paid media, lead website optimization and testing programs, and coordinate with operations and loyalty initiatives to boost LTV.

Own Shopify and Amazon performance and revenue goals
Establish a regular testing process for messages, formats, and offers

Job Description

Responsibilities

Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
Develop a regular process for testing new concepts, messages, formats, and offers
Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
Build email and loyalty programs to drive repeat purchases and customer LTV

Requirements

5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
Deep hands-on experience with Meta ads and platform management
Strong Shopify experience and a track record of improving website performance and customer experience
Discernment to balance near-term performance with long-term brand/creative goal

Salaries

Posted range

$150K/yr – $200K/yr

Taken straight from the job posting.

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