Responsibilities

• Drive business outcomes. This role is critical for the Growth org, this team is meant to deliver outcomes not academic analyses that will sit on a shelf
• Set and implement the vision and strategy for the Marketing Analytics team
• Lead, mentor, and scale a team of marketing analysts, fostering high standards for technical rigor and business impact
• Prioritize the team’s work. Improve the team’s processes using AI.
• Own the company’s marketing reporting and analysis for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTV
• Build scalable reporting infrastructure and self-serve tools that improve marketing velocity and accountability
• Use MMM, experimental, and quasi-experimental methodologies to estimate incremental impact
• Translate complex analyses into clear and persuasive executive-level recommendations. Partner with Marketing, Finance, and Product leadership to inform budget allocation and investment strategy

Requirements

• 10+ years of experience in analytics or a related quantitative field, with 8+ years in Marketing Analytics within a B2C technology company
• A results-oriented mindset with a bias toward action, clarity, and high standards
• Exceptional stakeholder management skills and experience influencing senior leadership and cross-functional executives
• A demonstrated record of using data to drive measurable business impact in a consumer-facing marketing team. Experience with brand and performance marketing and how marketing teams operate those functions
• Experience leading and developing high-performing analytics teams, with a track record of elevating talent and building strong culture
• Deep expertise in marketing measurement, including attribution modeling, media mix modeling, causal inference, customer lifetime value modeling
• Strong SQL proficiency and experience working with large-scale data warehouses
• Proficiency in BI and visualization tools (e.g., Looker, Tableau, PowerBI); experience improving data accessibility across organizations
• Strong statistical foundation (e.g., hypothesis testing, predictive modeling, experimental design), experience with Python
• Experience with survey or experimental design and data storytelling to diverse stakeholders

Benefits

• In-office policy designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
• In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with fellow employees and snack boxes
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech