Responsibilities

• Creative Strategy
• Own the creative strategy behind our growth: what we say, who we say it to, and how we earn enough trust to convert a considered health purchase.
• Set the creative direction and briefs for our paid partners, then push the work until it is good rather than accepting the first round.
• Build and run a disciplined testing framework across concepts, hooks, formats, and offers, with clear learnings that compound.
• Use AI tooling to move faster on concepting, briefing, iteration, and analysis.
• Growth & Performance
• Own performance marketing across paid social and paid search, including budget allocation, scaling decisions, and accountability for CAC, MER, and new customer revenue.
• Scale spend deliberately, using incrementality and marginal efficiency rather than platform-reported ROAS alone.
• Own the reporting that leadership relies on, and translate it into decisions rather than dashboards.
• Channel Oversight

Requirements

• 5+ years in growth or eCommerce marketing at a consumer brand, ideally in health, wellness, supplements, or another considered-purchase category.
• A genuine creative instinct paired with performance discipline. You have opinions about creative and you can prove them with data.
• Direct experience owning paid social and driving creative testing, not just reviewing an agency's reporting.
• Track record managing agency partners and getting materially better work out of them.
• Hands-on by preference. You would rather build the thing than wait for someone else to.
• Comfort with omni-channel dynamics across DTC, marketplace, and wholesale.
• Strong analytical judgment, including the ability to act when the data is directional rather than perfect.
• Comfort in a small team with real ambiguity and real ownership.

Preferred

• Bonus: experience marketing to a 45+ health and wellness audience.
• Bonus: experience building a channel from zero, including newer social platforms.

Benefits

• Health insurance, 401(k), PTO, and equipment.