Director of Growth Creative

Responsibilities

• Direct Response Creative Strategy
• Own and drive a direct response creative strategy and dynamic roadmap tied directly to revenue objectives, establishing clear frameworks for how creative investment translates to commercial outcomes
• Develop creative frameworks, hook libraries, and concept pipelines built specifically for performance, creating reusable, scalable infrastructure that elevates the output of the entire team
• Lead structured testing roadmaps across hooks, formats, angles, and offers; translate winning concepts into scaled production with speed and precision
• Evolve our Creative Playbook to reflect current platform realities and algorithm shifts, including Meta's Andromeda algorithm and TikTok's Symphony AI tooling, ensuring the team never operates on yesterday's assumptions
• Define a new generation of signature content hooks tied to Dr. Squatch's core product offerings — distinct, instantly recognizable creative that audiences associate immediately with the brand
• TikTok & TikTok Shop Creative Leadership
• Build Dr. Squatch's TikTok creative engine from the ground up, spanning organic-feel content, creator pipelines, and TikTok Shop-specific formats that drive measurable revenue, not just reach or engagement
• Serve as the in-house expert on TikTok-native direct response creative: platform trends, UGC pipelines, creator and affiliate partnerships, and conversion-driving formats that actually perform
• Build and scale a TikTok Shop creative engine, developing shoppable video, affiliate and creator workflows, and Shop-specific content that bridges discovery and purchase

Requirements

• 6+ years in performance or growth creative, with 2+ years in a team leadership capacity, ideally at a high-growth DTC or B2C brand operating at the $50M–$200M revenue scale
• Deep, hands-on expertise in TikTok and Meta direct response creative, with a demonstrated track record of scaling brands on both platforms through creative-led growth strategies
• Genuine, current knowledge of TikTok, its culture, content formats, creator ecosystem, and commerce features, is a hard requirement
• Strong direct response creative fundamentals, with the ability to show winning work you personally shaped on both platforms
• Fluency in creative analytics; comfortable reading performance dashboards and translating data into the next creative decision with confidence and specificity, without losing the creative instinct or hypothesis that drove the test
• A personal creative background in writing, production, filming, or content creation - this role requires someone who has practiced the craft, not solely managed it
• The ability to articulate and own a 6–12 month creative strategy tied to business outcomes and translate it into a prioritized, executable roadmap the team can operate against
• Experience managing agencies, creators, and freelance production resources, with a network of relationships that can be leveraged immediately

Preferred

• A personal creative background in writing, production, filming, or content creation - this role requires someone who has practiced the craft, not solely managed it
• You're intellectually curious and non-dogmatic - able to challenge your own assumptions and adapt as platforms, algorithms, and consumer behaviors evolve
• You're highly collaborative and low-ego, with the credibility and communication skills to align stakeholders across brand, performance, and e-commerce
• You're plugged into culture, particularly the content formats, creators, and conversations that resonate with Gen Z and Gen Alpha consumers, with genuine fluency rather than surface-level awareness
• You're deeply motivated by building teams, systems, playbooks, and creative engines that outlast any single campaign or platform moment
• Experience managing agencies, creators, and freelance production resources, with a network of relationships that can be leveraged immediately

Benefits

• We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!