Director of Growth & Brand

Responsibilities

• Build the growth engine. Drive our ecommerce growth strategy across Shopify, Amazon, and TikTok Shop. Connect acquisition, conversion, merchandising, subscriptions, retention, and customer lifetime value into one cohesive system.
• Bring our next generation of products and brands to life. Help lead the commercial execution of our TWICE Kids launch and adult brand refresh, connecting positioning, creative, content, ecommerce, influencers, retail, and launch campaigns into compelling consumer experiences.
• Make TWICE a brand people talk about. Work with creators, agencies, and internal talent to develop breakthrough content, creator partnerships, affiliate programs, and community initiatives. Build real consumer awareness, engagement, and demand.
• Create a world-class, AI-native operating system. Use AI and automation to improve how we research, create, test, analyze, and execute. We're not looking for someone who occasionally uses ChatGPT. We want someone who actively reimagines what's possible with modern tools.
• Turn strategy into execution. Own priorities, project roadmaps, agency coordination, budgets, KPIs, and weekly accountability. Identify what's working, diagnose what's not, and move the business forward without needing constant direction.

Requirements

• We anticipate the strongest candidates will have approximately 7–12 years of relevant experience, but what you've actually built matters much more than your title or tenure.
• A consumer-brand builder. You've helped build or scale a distinctive consumer brand, ideally across beauty, personal care, wellness, family, or CPG.
• Commercially accountable. You can speak confidently about revenue, CAC, conversion, AOV, retention, contribution margin, and profitable growth.
• A strong growth operator. You've owned meaningful outcomes across ecommerce, digital acquisition, brand launches, or integrated growth programs.
• Creatively exceptional. You have great taste, understand why consumers love certain brands, and can recognize work that will genuinely stand out.
• AI-native. You already use AI to meaningfully improve your work and have concrete examples of what you've built or improved with it.
• Hands-on and high-agency. You don't wait for someone to tell you what needs to happen. You identify opportunities, make recommendations, and get things done.
• Comfortable building. You thrive in entrepreneurial environments where resources are finite, priorities move quickly, and individual contributions matter.