Director of Growth

Responsibilities

• New customer growth: new customer CAC, new customer revenue, blended MER and contribution margin. These are the numbers you’re measured on.
• Budget and channel mix: where the money goes across Meta, Google, YouTube, AppLovin, TikTok and new channels, with weekly decisions on what to scale and what to cut.
• Creative testing: you’ll lead our creative strategists and run a weekly pipeline of new concepts, angles and formats, and make sure winners get scaled and losers get cut fast.
• Agencies and partners: you’ll set targets for our media buying, Google and TikTok Shop partners, review their work every week, and replace what isn’t working.
• Creators and TikTok Shop: you’ll direct our creator partnerships lead and affiliate partners so creator content and TikTok Shop GMV grow on clear monthly targets.
• Measurement: one source of truth across Triple Whale, Northbeam and platform data, including incrementality tests so we know what’s actually driving growth.
• Launches and promotions: acquisition plans for product launches, Black Friday and every major sale, built with the ecommerce team.
• Forecasting: monthly spend and new customer forecasts tied to inventory and cash.

Requirements

• 6+ years in growth or performance marketing, including leadership at a DTC brand
• Experience managing $500K+ per month in paid media, mostly on Meta
• A strong creative testing track record: you know what makes ads win and can coach strategists to make more winners
• Experience managing agencies and holding them to numbers
• Deep fluency in DTC unit economics: CAC, LTV, MER, contribution margin and payback
• Hands-on with Triple Whale, Northbeam or similar tools, and comfortable with attribution and incrementality testing
• Daily use of AI tools like Claude or ChatGPT to analyze data, write briefs and move faster
• A clear, direct communicator who leads with data and makes decisions fast
• Bonus: supplement, health or wellness experience, subscription brand experience, TikTok Shop or creator program experience, or AppLovin experience

Preferred

• bonus: supplement, health or wellness experience, subscription brand experience, TikTok Shop or creator program experience, or AppLovin experience