Director, Growth at AppLovin | Palo Alto, CA | $221K/yr – $362K/yr

AppLovin

Director, Growth

Palo Alto, CA (On-site)

$221K/yr – $362K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end paid UA across app install channels while building a scalable measurement stack that informs every spending decision.

UA ownership across Apple Search Ads, Google UAC, Meta, TikTok, and emerging channels to hit CPI and CAC targets
Own the attribution and measurement stack including MMPs, SKAN/ATT, incrementality, and post-iOS 14 considerations

Job Description

Responsibilities

Growth Strategy & Channel Leadership: Own end-to-end paid UA across app install channels (Apple Search Ads, Google UAC/App Campaigns, Meta, TikTok, Snap, YouTube), programmatic, and emerging channels
Creative & Messaging: Own performance creative end-to-end, building toward an in-house creative team (an agency covers it today), and iterate on performance-driven ad creative across formats
Measurement & Analytics: Build and own the attribution and measurement stack (MMP oversight, SKAN/ATT framework, incrementality testing, MMM), with a clear point of view on app install measurement post-iOS 14
Team & Org Building: Hire and develop a small but high-performing UA team as the function scales

AppLovin

3.4 Glassdoor

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. AppLovin is headquartered in Palo Alto, California, with several offices globally.

Founded in 2012

Palo Alto, California, USA

638 employees (100 in marketing)

www.applovin.com

47% recommend to a friend

65% CEO approval