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AppLovin

Director, Growth

Palo Alto, CA (On-site)

$221K/yr – $362K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end paid UA across app install channels while building a scalable measurement stack that informs every spending decision.

  • UA ownership across Apple Search Ads, Google UAC, Meta, TikTok, and emerging channels to hit CPI and CAC targets
  • Own the attribution and measurement stack including MMPs, SKAN/ATT, incrementality, and post-iOS 14 considerations

Job Description

Responsibilities

  • Growth Strategy & Channel Leadership: Own end-to-end paid UA across app install channels (Apple Search Ads, Google UAC/App Campaigns, Meta, TikTok, Snap, YouTube), programmatic, and emerging channels
  • Creative & Messaging: Own performance creative end-to-end, building toward an in-house creative team (an agency covers it today), and iterate on performance-driven ad creative across formats
  • Measurement & Analytics: Build and own the attribution and measurement stack (MMP oversight, SKAN/ATT framework, incrementality testing, MMM), with a clear point of view on app install measurement post-iOS 14
  • Team & Org Building: Hire and develop a small but high-performing UA team as the function scales
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AppLovin

3.4 Glassdoor

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. AppLovin is headquartered in Palo Alto, California, with several offices globally.

Founded in 2012
Palo Alto, California, USA
638 employees (100 in marketing)
www.applovin.com
47% recommend to a friend
65% CEO approval

Salaries

Posted range

$221K/yr – $362K/yr

Taken straight from the job posting.

See all AppLovin salaries

Funding

Total Funding
$5.1B
Last Raise
$3.6B
Post IPO Debt, 1 years ago

Funding History

  • Nov 2024
    Post IPO Debt • $3.6B
  • Feb 2024
    Post IPO Secondary
  • Aug 2023
    Post IPO Secondary

Traffic Signals

Monthly Visitors
9.4M
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
31.4%
Direct
61.8%
Referral
5%
Social
1.3%
Paid
0.5%

Headcount Trend

Current headcount: ~636

Recent News

Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
Nov 11, 2025 • Digiday
AppLovin logo

Director, Growth

AppLovin · Palo Alto, CA · On-site