Director, Global Title Marketing, Kids and Family

Responsibilities

• Lead the development, execution, analysis, and ongoing optimization of global go-to-market strategies
• Translate series, film, character, and franchise attributes into differentiated campaign strategies that resonate with kids, parents, caregivers, and family co-viewers.
• Develop audience strategies that account for distinct developmental stages, interests, viewing behaviors, and levels of parental influence across preschool, kids, tweens, teens, and family audiences.
• Identify clear campaign objectives, audience priorities, strategic opportunities, and measures of success. Holding team members and partners accountable throughout campaign development and execution.
• Apply a global perspective while recognizing regional differences in family dynamics, cultural relevance, content discovery, and children’s media consumption.
• Ensure campaign strategies and executions are age-appropriate, inclusive, brand-safe, and aligned with applicable privacy, advertising, and platform guidelines.
• Proactively identify key milestones, connect workstreams, resolve challenges, and ensure that creative and tactical executions ladder up to the overall strategy.
• Brief cross-functional teams on campaign strategy so each discipline can develop a cohesive, audience-led plan.
• Serve as a subject-matter expert and enthusiastic steward of assigned titles, characters, and franchises.
• Build marketing strategies that support both the immediate title launch and long-term health, relevance, and growth.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 7+ years of entertainment marketing experience. With demonstrated experience developing campaigns for kids & family content, family entertainment, animation, or youth-focused brands.

Preferred

• Experience marketing original series, films, animation, preschool content, or established Kids & Family franchises for a streaming service, studio, network, or entertainment brand.
• Experience developing campaigns that speak to both young audiences and parents or caregivers.
• Insight with emerging Kids & Family creators, platforms, fandoms, and digital content-discovery behaviors.
• Experience developing global campaigns and adapting strategies for different markets and cultures.
• Genuine affinity for Kids & Family entertainment, characters, storytelling, and fandom.
• A collaborative spirit, creative instincts, and a great sense of humor.

Benefits

• - attractive compensation and comprehensive benefits packages. Check out our full list of benefits here .
• - Generous paid time off.
• - Complimentary subscriptions to HBO Max, Paramount+, and other Skydance streaming services and digital news products.