Director Global Marketing Vessel Preparation Franchise

Santa Clara, CA (On-site)

$197K/yr – $395K/yrDirector/Executive10+ years expFull time

Posted 2 days ago

Job Summary

Own the global vessel preparation franchise and drive growth through upstream portfolio strategy, downstream go-to-market leadership, and cross-functional execution across R&D, Regulatory, Clinical, and Commercial teams.

  • Lead strategic vision, portfolio roadmap, and investment alignment
  • Guide go-to-market, launch excellence, and revenue growth through global partnerships

Job Description

Responsibilities

  • Strategic Leadership & Franchise Ownership
  • Drive franchise‑level strategic, tactical, and operational decisions that maximize global growth, competitiveness, and clinical impact.
  • Build and execute a cohesive long‑term vision for the vessel preparation franchise.
  • Serve as the franchise champion within Vascular, influencing executive decision‑making and ensuring investment alignment.
  • Market & Competitive Insight
  • Maintain deep market expertise, anticipate category shifts and identify opportunities for new market creation, accelerating global adoption of procedural intelligence.
  • Stay ahead of emerging competitors and translate insights into strategic direction.
  • Upstream Marketing & Portfolio Development
  • Lead full lifecycle management of the vessel preparation portfolio—from customer insights → concept development → design input → product/solution launch.
  • Guide R&D in requirements trade‑off decisions across customer value, financial impact, technical feasibility, and development timelines.

Requirements

  • Bachelor's degree in Marketing, Business, Economics, Engineering, Data Science, Life Sciences, or a related field.
  • Graduate degree -strongly preferred. Master's degree, or equivalent advanced degree in Business, Marketing, Analytics, Health Economics, Data Science, or related discipline preferred.
  • 10+ years of progressive experience in Marketing, Strategy, Market Research, Business Intelligence, or related analytics/insights roles within healthcare, MedTech, or life sciences preferred.
  • Strong business acumen, with the ability to link market and customer insights to portfolio strategy, commercialization, and financial outcomes.
  • Exceptional communication and executive storytelling skills, with the ability to influence and align senior leadership.
  • Experience in primary and secondary market research, including advanced qualitative and quantitative methodologies.
  • Proven ability to synthesize complex data into actionable insights that drive strategy and decision‑making.
  • Advanced experience in market modeling and forecasting, including market sizing, segmentation, and scenario planning.
  • Exceptional analytical and problem-solving skills
  • Ability to operate effectively in a global, matrixed environment and navigate diverse stakeholder needs.

Benefits

  • Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
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Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Salaries

Posted range

$197K/yr – $395K/yr

Taken straight from the job posting.

See all Abbott salaries

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Recent News

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Director Global Marketing Vessel Preparation Franchise

Abbott · Santa Clara, CA · On-site