Director, Global Marketing – Pureology & L’Oreal Technique DMI

New York City, NY (Hybrid)

$139K/yr – $201K/yrDirector/Executive7+ years expFull time

Posted 1 day ago

Job Summary

Owns Pureology pillar strategy and global launches, guiding cross-functional teams from insight to market execution across regions.

  • Owns multi-year roadmaps, lifecycle and claims strategy
  • Drives end-to-end development, launches, and regional adaptations
  • Partners with R&I, Packaging, and claims to deliver innovative, high-efficacy formulations

Job Description

Responsibilities

  • Pillar Strategy & Portfolio Ownership: Act as the "mini-CEO" for the total Pureology portfolio; define multi-year product roadmaps, lifecycle management, and long-term claims strategy to sustain global category leadership.
  • White-Space Innovation & R&I Partnership: Uncover consumer and stylist pain points and portfolio gaps. Partner closely with R&I, Packaging, and Claims to co-create game-changing innovations.
  • Cross-Functional Leadership & Execution: Serve as the central strategic hub for launches, guiding cross-functional partners (R&I, Development, GBSC, Finance) to ensure on-time global readiness.
  • Drive launch timelines and the end-to-end development process from conception to execution.
  • Formulate strategic recommendations for launch sizing and pricing while safeguarding gross margin (GM) targets.
  • Secure country alignment across global markets to maximize volume and distribution.
  • Global Launch Leadership: Author master Global Launch Books, comprehensive 360° marketing toolkits, and messaging hierarchies; collaborate with the Campaign & Content team on asset guidelines for all launches and restages.
  • Global-to-Local Customization: Tailor regional strategies for distinct geographic zones as needed to address specific regional needs.
  • Performance Accountability: Own pillar KPIs, tracking performance against forecasts, Weight of Newness (WON >15%), and global sell-in/sell-out metrics.
  • Sustainability Stewardship: Champion L'Oréal for the Future standards by prioritizing eco-conscious packaging, clean formulas, and responsible messaging.

Requirements

  • Education: Bachelor’s degree in Marketing, Business Administration, Product Development, or a related discipline.
  • Years of Experience: 7-10+ years of brand marketing and product innovation experience, ideally within prestige haircare, professional beauty, or innovation-driven consumer goods.
  • Job Specific Experience/Skills: Proven track record owning a product portfolio, innovation pipeline, or category P&L with clear launch performance accountability.
  • Job Specific Experience/Skills: Strong entrepreneurial mindset with the autonomy, rigor, and drive of a "mini-CEO."
  • Job Specific Experience/Skills: Demonstrated ability to translate consumer insights and market white spaces into differentiated, high-efficacy, science-backed formulations and claims.
  • Job Specific Experience/Skills: Experience authoring comprehensive Global Launch Books and developing global-to-local commercialization strategies (including East vs. West market adaptations).
  • Job Specific Experience/Skills: Highly collaborative cross-functional leader with experience orchestrating insights, R&I/R&D, creative, O+O (Online + Offline), and zone commercial teams.
  • Technical Skills: Proficiency with MS Office Suite (advanced PowerPoint & Excel), digital marketing dashboards, and syndicated industry data platforms (NPD/Circana, Nielsen, Launch metrics).
  • Physical Requirements: Physical in-office presence required aligned with company hybrid policy; standard office activities (sitting, standing, computer work).

Preferred

  • Master’s / MBA in Marketing or Brand Management.
  • Deep passion for professional salon credibility and category-disrupting product innovation.

Benefits

  • Salary Range: $138,500- $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs
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L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995
Clichy, Île-de-France, FRA
91K employees (14,463 in marketing)
83% recommend to a friend
92% CEO approval

Salaries

Posted range

$139K/yr – $201K/yr

Taken straight from the job posting.

See all L'Oréal salaries

Funding

Total Funding
$8.5B
Last Raise
$2B
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $2B
  • Nov 2025
    Post IPO Debt • $3.5B
  • Oct 2024
    Post IPO Debt • $1.4B

Traffic Signals

Monthly Visitors
1.5M
Traffic Source Mix
Search
44.3%
Direct
36.4%
Referral
9.5%
Social
8.9%
Paid
0.7%

Headcount Trend

Current headcount: ~90.9K

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