Responsibilities

• End-to-end channel management for Email and Direct Mail Customer Marketing – understanding and using the operational and performance levers to drive results at scale
• Developing marketing strategies to drive performance breakthroughs and deliver greater incremental revenue
• Creating a strategic perspective and go-to-market adaptation as channels evolve through the increasing adoption of AI
• Use data to analyze and assess channel and creative performance, identifying areas of optimization and opportunities for growth
• Build strong relationships across US Consumer Marketing (USCM) as well as key partner teams both in and outside of the blue box
• Lead with an external perspective, keeping a pulse on competition and the broader marketing landscape to widen our advantage
• Lead a team of 8 Band 30-35 talent, including four B35 Direct Reports

Requirements

• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
• Strong strategic thinking/visioning. Determines opportunities through comprehensive analysis of current and future trends and builds winning strategies.
• Performance marketing experience, with an understanding of how to leverage marketing to deliver measurable business results.
• Excellent collaborator. Can facilitate collaboration both within the team, as well as with key partners across the Blue Box
• Strong analytical and business acumen. Able to structure and process qualitative or quantitative data and draw meaningful insights
• Highly curious and proactive. Demonstrates ability to quickly and proficiently understand and absorb new information. Brings new ideas to the fore.
• Clear and articulate communicator with the ability to influence senior leadership and key partners
• Fantastic team and people leader; able to motivate and inspire a group as well as individuals
• Enthusiastic and passionate marketer. Has a can-do attitude.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities