Responsibilities

• Own the vision and evolution of Snowflake’s marketing platforms, ensuring tools like Salesforce, Marketo, Demandbase, Clay and others operate as an integrated ecosystem
• Lead the implementation of an agentic marketing ops strategy, identifying opportunities to replace manual, time-consuming work that improves the efficiency of the direct and cross-functional teams.
• Audit and modernize marketing data architecture, ensuring high data quality, accessibility, and governance across all channels and regions
• Partner with Marketing Intelligence to define and maintain dashboards that surface insights and inform executive decisions
• Design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement. The result should be a proactive lead monitoring process that ensures lead target achievement.
• Own the operational framework for Snowflake’s global email and lifecycle strategy, ensuring consistency, compliance, and scalability. Incorporate first and third party data to operationalize real-time personalization.
• Drive experimentation and optimization (A/B testing, process iteration) with a focus on repeatable impact and translation of insights into deliverables.
• Manage the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds.
• Monitor and report on marketing performance against targets, providing insights and recommendations for improvement.
• Align the marketing organization’s annual and quarterly targets with Snowflake’s sales organization, in partnership with Marketing Intelligence

Requirements

• Have 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments
• Are AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort
• Have deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact
• Have managed agency and contract resources, using them strategically to extend team capacity and accelerate modernization
• Have led the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)
• Are highly fluent in translating complex data into clear insights that drive executive decision-making
• Can define global operating models, drive alignment with senior stakeholders, and land change across distributed teams
• Possess proficiency and familiarity with the following systems:
• Salesforce Sales Cloud administration, reporting & dashboarding
• Marketo marketing automation