Director, Global Marketing Operations, Digital

New York City, NY (Hybrid)

$148K/yr – $199K/yrDirector/Executive8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-functional program governance and scalable planning for global marketing projects, turning strategy into repeatable workflows, dashboards, and accountable cadences.

  • GTM & Project Cadence: Build end-to-end planning with cross-functional processes and milestone governance for seasonal and fiscal campaigns.
  • Methodology & Enablement: Standardize scalable processes and train teams to adopt new approaches across complex orgs.
  • Tools & Visibility: Govern key planning tools, dashboards, and operational platforms for leadership visibility and project health.

Job Description

Responsibilities

  • Lead end-to-end GTM planning across seasonal and fiscal calendars—developing frameworks, cross-functional processes and workflows, and holding leaders and teams accountable to decisions and deadlines at each stage of the project or season
  • Define and evolve project methodologies that meet new and varying business needs—systemize scalable processes, tailoring approaches based on organizational complexity, and enabling adoption through team training
  • Govern the implementation, optimization, and adoption of key tools and platforms that support operational planning, workflow visibility, and project health dashboards for leadership
  • In partnership with line manager, contribute to executive leadership meetings with strategic operational insights, reporting, and recommendations to guide decision-making for the CMO
  • Facilitate and present in senior-level forums and large cross-functional planning sessions, aligning stakeholders on priorities and action plans
  • Oversee execution and delivery across the portfolio of active projects led by reporting Project Management team—support in managing dependencies, removing roadblocks, and ensuring milestones, decisions, and/or deliverables are met each week
  • Implement and optimize systems and tools for project efficiency, enabling a digital-first, consumer-centric model for the CMO—ensuring greater transparency, agility to support business pivots, and individual-team accountability and adherence to deadlines
  • Translate strategic priorities into structured, actionable plans and resourcing approaches, aligning project execution with broader brand and organizational goals
  • Understand dependencies across functions to bring global 360 campaigns to life—proactively surface risks, streamline decision-making, and mitigate issues to protect timelines, budgets, and creative integrity
  • Serve as a trusted marketing liaison across the wider business with teams including product, legal, finance, VM & store environments, operations, and regional teams— fostering collaboration, visibility, and accountability across a global matrixed environment

Requirements

  • 8-9+ years of experience in marketing operations, program/project management, or account management roles within creative-driven, fast-paced environments
  • Demonstrated experience working directly with creative teams—supporting concept-to-delivery workflows across brand, content, and production functions
  • Proven ability to lead and motivate teams in complex, matrixed organizations, with the confidence and emotional intelligence to navigate senior stakeholders and high-pressure environments
  • Experience working with graphic designers, front-end designers, motion artists/animators and eComm analysts/digital marketers in a creative-driven culture
  • Clear understanding and proficiency of Sketch, InDesign, CSS, HTML, Figma
  • Bachelor’s degree in Marketing, Communications, Business, or equivalent work experience
  • Knowledge/Skills Required: Skilled at managing large-scale, cross-functional initiatives with shifting priorities, competing timelines, and multiple stakeholders across regions
  • Strong written and verbal communication skills; able to distill complexity, guide cross-functional conversations, and present effectively at the executive level
  • Proficient in workflow and project management tools such as Wrike, Asana, and Smartsheet, with working knowledge of Box, Figma, Adobe Creative Suite, and digital asset management (DAM) platforms

Preferred

  • Experience working in or supporting a large, global fashion or lifestyle brand is a plus.

Benefits

  • Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
  • 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
  • Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
  • Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
  • Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
  • Education Assistance: Receive support for continued education including tuition reimbursement.
  • Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
PVH Corp. logo

PVH Corp.

3.4 Glassdoor

Building Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world

New York, New York, USA
12K employees (1,621 in marketing)
61% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
316.2K
Traffic Source Mix
Search
30.4%
Direct
42.9%
Referral
18.3%
Social
7.3%
Paid
0.8%

Headcount Trend

Current headcount: ~12.5K

Marketing Team

Marketing Team Size
972 (8% of company)
Median Career Experience
14.5 years
Median Tenure
9 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$250M
Last Raise
$250M
Post IPO Debt, 12 months ago

Funding History

  • Apr 2025
    Post IPO Debt • $250M

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