Director, Global Integrated Campaign Strategy & Operations

Responsibilities

• Lead and develop a high-performing team of Global Campaign Strategists and Campaign Operations Managers to execute audience-centric global campaign strategies.
• Own the global audience strategy and build priority-ranked campaign portfolios for quarterly CMO ratification on the Plan-on-a-Page.
• Drive audience-based influenced pipeline by managing clear stage priorities, customer journeys, and multi-channel asset maps.
• Establish and enforce a reliable handoff process with Product Marketing covering campaign briefs, lead times, and content tiering governance.
• Partner with Field Marketing and regional teams to ensure effective campaign localization and seamless alignment with local sales priorities.
• Collaborate with Analytics and MarTech to track asset efficacy, measure full-funnel performance, and continuously optimize campaign outcomes.
• Oversee content tiering governance to ensure core Tier 1 assets remain high-leverage and aligned with global standards.
• Champion AI-forward workflows and context-layer asset management to accelerate campaign operations and asset governance.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• 10+ years of B2B marketing experience, including extensive work in integrated campaign strategy, campaign operations, or marketing operations.
• Proven track record of directly managing, mentoring, and developing teams of senior individual contributors and managers.
• Demonstrated expertise in building and scaling cross-functional operating models within complex, matrixed enterprise organizations.
• Strong fluency across full-funnel analytics, multi-touch attribution, account-based marketing (ABM), and product-led growth (PLG) signals.
• Deep experience establishing SLA handoffs, brief templates, and governance frameworks with peer groups like Product Marketing or Sales.
• Growth-oriented mindset with exceptional executive communication skills and a forward-looking, solution-driven approach to complex problems.
• Prior experience in enterprise SaaS or the construction industry is highly preferred.