Director, Global Brand Operations

El Segundo, CA (On-site)

$176K/yr – $221K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own global brand operations and scale processes to drive efficiency.

  • Lead scalable SOPs and governance across Global Brand.
  • Must-have: 10+ years in marketing operations or related field.
  • Global, matrixed experience with transformation programs and cross-functional impact.

Job Description

Responsibilities

  • Design and implement scalable standard operating procedures (SOPs) across Global Brand functions.
  • Translate transformation initiatives into practical, day-to-day workflows.
  • Build clear governance models, role clarity, and decision-making frameworks.
  • Drive continuous improvement of marketing operations through process audits and optimization.
  • Develop and maintain standardized templates, playbooks, and toolkits that codify global best practices.
  • Partner with cross-functional teams to ensure workflows are aligned, integrated, and efficient.
  • Establish documentation standards to ensure consistency and knowledge continuity across markets and teams.
  • Enable clarity and transparency in brand planning, campaign development, creative execution, and partnership activation processes.
  • Create training programs that educate the global marketing population on new tools, processes, and best practices.
  • Develop onboarding resources and learning modules to accelerate capability building.

Requirements

  • 10+ years of experience in marketing operations, brand management, business operations, or related field.
  • Experience operating in a global, matrixed organization.
  • Proven success building and implementing scalable processes across cross-functional teams.
  • Experience supporting organizational transformation or large-scale change initiatives preferred.
  • Strong systems thinker with the ability to translate strategy into operational reality.
  • Exceptional project management and organizational skills.
  • Experience building training programs and enablement frameworks.
  • Clear and persuasive communicator with executive presence.
  • Highly collaborative with the ability to influence without direct authority.
  • Analytical mindset with comfort using data to inform process optimization.
  • Passion for developing people and enabling teams to perform at their highest level.

Benefits

  • The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience.
  • Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Mattel, Inc. logo

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945
El Segundo, California, USA
12K employees (2,443 in marketing)
62% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
9M
Traffic Source Mix
Search
41.1%
Direct
50.8%
Referral
3.4%
Social
4%
Paid
0.6%

Headcount Trend

Current headcount: ~12.2K

Marketing Team

Marketing Team Size
1,522 (12% of company)
Median Career Experience
15 years
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$600M
Last Raise
$600M
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $600M

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