Director, Global 360 Creative, Too Faced

Responsibilities

• Partner closely with the Vice President, Creative Director to develop and extend global campaign concepts, launch stories and brand initiatives.
• Lead creative development for the brand’s highest-priority A launches from concept through global 360 expression.
• Establish the overarching creative concept, visual language and storytelling framework that guides campaign execution across launch tiers.
• Translate overarching creative direction into cohesive 360 expression across campaign, digital, social, e-commerce, retail and regional applications.
• Partner closely with the Director, Packaging Design from early product development through launch to ensure product, packaging, campaign and broader brand expression are connected.
• Lead the development of key campaign imagery, graphic language, digital expression, retailer storytelling and consumer-facing creative for priority global launches.
• Lead the development of global brand, campaign and launch presentations, retailer sell-in materials and creative guidelines.
• Direct and mentor the Senior Art Director and Senior Designer, providing clear creative direction and feedback.
• Provide creative direction and oversight for B and C launches led by the Senior Art Director.
• Guide photography, video, content, design and other campaign execution across internal and external teams.

Requirements

• Minimum of 10 years of integrated creative, art direction or design experience, preferably within beauty, fashion, luxury, retail or other highly visual consumer brands.
• Experience working in both leading creative agencies and in-house brand environments strongly preferred.
• BA or BFA in Graphic Design, Communication Design, Art Direction or related field.
• Strong creative and conceptual thinker with exceptional design vision and taste level.
• Strong graphic design foundation with demonstrated ability to move between campaign development, art direction, design systems, presentations, digital, social and retail.
• Proven experience developing integrated global campaigns and brand creative across multiple channels.
• Demonstrated ability to translate a core creative idea into cohesive execution across photography, video, digital, social, e-commerce and retail.
• Strong understanding of product storytelling and the relationship between packaging, campaign and broader consumer-facing creative.
• Demonstrated ability to work closely with packaging creative teams throughout product and launch development.
• Strong color-matching skills, with the ability to evaluate and match color across swatches, proofs, photography, digital and print applications, and final creative output.

Benefits

• The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.