Director, Field Marketing Services, Luxury & Lifestyle

Atlanta, GA (Hybrid)

$138K/yr – $160K/yrDirector/Executive10+ years expFull time

Posted 1 day ago

Job Summary

Own and drive the strategic direction and performance of Luxury & Lifestyle Field Marketing Services across the Americas, translating priorities into actionable strategies for hotels and owners, leading cross-functional initiatives, and building a high-performing team.

  • Define strategy for portfolio and revenue growth across markets
  • Lead cross-functional programs and partnerships to improve performance
  • Develop and grow talent and operating models

Job Description

Responsibilities

  • Set the strategic direction for Luxury & Lifestyle Field Marketing Services across the Americas, driving direct revenue growth, marketing effectiveness, and owner value.
  • Translate business priorities, portfolio trends, risks, and opportunities into actionable strategies and recommendations for hotels, owners, and senior leaders.
  • Represent Field Marketing Services in key enterprise initiatives impacting Luxury, Ultra Luxury, and Lifestyle brands, as well as in the field with owners and industry groups.
  • Lead the evolution of the Luxury & Lifestyle service model to improve performance, scalability, and efficiency, establishing clear operating rhythms and accountability to deliver high-quality, commercially-sound recommendations.
  • Oversee portfolio planning, budgeting, and investment recommendations, ensuring alignment with business objectives.
  • Serve as a senior advisor and escalation point for owners, hotels, and internal stakeholders.
  • Build trusted partnerships, align cross-functional teams, and communicate strategies and performance insights effectively.
  • Provide strategic oversight of agency and vendor partnerships supporting portfolio priorities and hotel performance and partner with internal stakeholders to optimize vendor effectiveness, value, and service delivery.
  • Lead, coach, and develop a high-performing team of account managers aligned to the needs of Luxury & Lifestyle hotels.
  • Drive workforce planning, organizational design, and talent development while fostering an accountable, inclusive culture.

Requirements

  • Bachelor’s degree in marketing, Hospitality, Business, Communications, or a related field; Advanced degree preferred.
  • 10+ years of progressive experience in hospitality marketing, field marketing, digital marketing, commercial strategy, or related disciplines, including experience working with luxury teams.
  • Proven success leading high-performing teams and developing people leaders.
  • Experience partnering with hotel owners, asset managers, commercial leaders, and other executive stakeholders, with a lens to the unique needs of luxury & lifestyle hotels.
  • Demonstrated ability to develop marketing strategies, business cases, investment recommendations, and annual plans across complex portfolios, including strong commercial acumen and the ability to translate insights into strategic recommendations.
  • Success leading cross-functional initiatives, organizational change, and external partner relationships; luxury, lifestyle, hotel, or travel industry experience preferred.
  • Strong expertise in hospitality marketing, digital channels, direct revenue strategies, paid media, content, and commercial performance.
  • Excellent relationship management, influencing, negotiation, presentation, and executive communication skills.
  • Proven ability to lead complex projects, solve problems, manage competing priorities, and balance strategy with execution.
  • Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office.   This expectation may be adjusted to evolve with the changing needs of the business.

Preferred

  • luxury, lifestyle, hotel, or travel industry experience preferred.

Benefits

  • comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
IHG logo

IHG

During 2019, the Leviathan gas platform in the Mediterranean sea is going to be built just 10 km of Dor Beach, even though the gas field is 120 km into the sea!This gas rig and any nearshore gas rigs will ruin Israel’s beaches for generations!An oil spill will poison our marine life and contaminate all of our water sources, including, drinking, bathing and water intended for agricultural purposesThe Gas Rigs will Poison the Air We Breath A simple solution exists - a floating gas platform (FPSO), above the gas field, 120 km into the sea, which is the system that most countries use around the world!A floating gas platform is safer, more reliable, cheaper and pollutes into the environment at insignificant levels.IHG (Israeli Homeland Guards) is a national volunteer-based organization focused on health, environmental protection, and specifically on guaranteeing the fair and correct conduct of governments, corporations and companies towards the citizens and residents of Israel. It is a non-profit organization funded entirely by donations from individuals and groups without any political agenda, who choose to support the organization because they agree with its goals.

Founded in 2017
Kerem Maharal, Haifa District, ISR
89 employees (1 in marketing)

Salaries

Posted range

$138K/yr – $160K/yr

Taken straight from the job posting.

Field Marketing median pay in the United States

$103K/yr

Most pay falls between $78K and $143K. Based on 1,026 salaries.

See all IHG salaries

Marketing Team

Marketing Team Size
1 (1% of company)
Median Career Experience
18 years
Median Tenure
36.8 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
379
Traffic Source Mix
Search
32.3%
Direct
42.6%
Referral
16.7%
Social
6.3%
Paid
1.7%

Headcount Trend

Current headcount: ~89