Director, Field & Channel Marketing Operations

Responsibilities

• Develop and execute field and channel marketing strategies aligned with corporate go-to-market priorities, revenue objectives, and growth initiatives.
• Partner closely with Channel Sales, Sales, Sales Enablement, and Marketing to drive growth across distributors, national partners, system integrators, resellers, and ecosystem partners.
• Develop and manage strategic partner marketing plans that support demand generation, pipeline development, partner engagement, and revenue growth.
• Lead integrated demand-generation campaigns across digital, email, webinars, social media, content, and events.
• Develop, manage, and optimize Marketing Development Fund (MDF) programs and partner co-marketing initiatives, with clear performance objectives and ROI measurement.
• Lead MultiTech's participation in strategic partner events, trade shows, conferences, webinars, and industry programs.
• Develop and adapt marketing assets, sales enablement materials, campaign resources, and co-branded content to support partner selling activities.
• Ensure partners have timely access to current messaging, positioning, product information, campaigns, and sales resources.
• Manage partner communications and engagement programs, including newsletters, campaign updates, and ongoing partner outreach.
• Establish and track key performance indicators, including lead generation, pipeline contribution, partner engagement, campaign ROI, MDF effectiveness, and channel-sourced revenue.

Requirements

• The ideal candidate is a strategic, results-oriented marketing leader with strong execution capabilities, B2B technology experience, and a demonstrated track record of building successful field and channel marketing programs.