Experiential Event Strategist Program Lead
Crawford Group
Boston, MA (Remote)
AgencyContractSenior level
9 days ago
Director, Experiential Marketing & Growth
Santa Monica, CA (On-site)
$120K/yr – $180K/yrSenior Level15+ years expOther
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale a dedicated experiential unit, turning client wins into repeatable revenue while connecting live experiences to digital reach and measurable impact.
- Growth & Revenue Ownership: manage the book, forecast revenue, and protect margin across enterprise client engagements.
- Experiential Strategy & Delivery: lead activation concepts, programs, and influencer/social extensions that are strategically grounded and feasible.
- Scope, Budget & Timeline Oversight: translate client challenges into experiential platforms and ensure on-time, on-budget delivery.
Job Description
- Experiential Business Unit Leadership: Own and grow a dedicated experiential business unit or book of business within the agency.
- Build a portfolio of experiential and integrated marketing clients, with a focus on Fortune 500 and enterprise brands.
- Partner with agency leadership to define growth priorities, target categories, client opportunities, and the experiential offering.
- Help shape how the agency talks about, sells, and delivers experiential marketing.
- Build a sustainable business unit that balances revenue growth, creative quality, client satisfaction, and margin performance.
- Experiential Strategy & Thought Leadership: Lead the planning and execution of experiential programs, including brand activations, pop-ups, events, tours, launches, sponsorship activations, influencer-led experiences, and immersive consumer experiences.
- Partner with creative, production, strategy, social, and influencer teams to shape activation concepts, experience flows, engagement mechanics, and campaign extensions.
- Ensure ideas are strategically relevant, creatively compelling, operationally feasible, and financially realistic.
- Help clients and internal teams understand what is possible within the realities of budget, timeline, venue, staffing, vendors, and production.
- Help create integrated programs that connect live experiences with digital reach, creator amplification, content capture, brand storytelling, and cultural relevance.
BOVITZ INC
We are Bovitz, Inc., a market research and strategy firm that puts people at the center of design, innovation, and growth. We believe in the value that companies of all shapes and sizes can bring to people’s lives, and it matters to us that they actually do it. As a company, our mission is to give real people a voice so powerful that their stories change the course of business decisions. So, we go out and talk to real people about what they need and want, and then show companies what to do with that. Simply put, we’re in the business of improving people’s lives.
Traffic Signals
Monthly Visitors
2.8K
Traffic Source Mix
Search
27.8%
Direct
48.6%
Referral
6%
Social
16.1%
Paid
1.3%
Headcount Trend
Current headcount: ~69
Marketing Team
Marketing Team Size
3 (5% of company)
