Responsibilities

• Design and optimize member engagement strategies across Solera’s client portfolio
• Serve as a strategic advisor to clients, shaping enrollment strategy and sharing insights and recommendations
• Translate client goals, member populations, and program offerings into targeted marketing plans
• Present strategies and performance results to senior stakeholders; build trust and influence decision-making
• Lead end-to-end campaign strategy across email, SMS, direct mail, and phone channels
• Partner with Marketing Operations to execute campaigns with high quality, speed, and compliance
• Own enrollment forecasting and performance metrics, including conversion, cost-per-enrollment, and ROI
• Continuously test and optimize messaging, targeting, and channel mix to improve performance
• Define KPIs and translate campaign data into actionable insights for clients and internal stakeholders
• Apply segmentation, clinical targeting, and behavioral insights to improve engagement and relevance

Requirements

• 8–12 years of experience in B2C or B2B2C marketing, with deep expertise in multi-channel campaign strategy and execution
• Proven success driving measurable acquisition, enrollment, or engagement outcomes
• Strong client-facing experience, with demonstrated responsibility for managing or advising clients (e.g., agency, consulting, or client-facing internal roles)
• Deep experience with lifecycle marketing channels such as email, SMS, and direct mail
• Strong analytical skills; comfortable owning performance metrics and translating data into action
• Experience operating in complex, multi-client environments with competing priorities and compliance considerations
• Experience with marketing automation and customer data platforms (e.g., Iterable, Segment) and interest in leveraging AI tools to improve efficiency and performance
• Strong creative instincts, including experience developing briefs, reviewing messaging, and guiding campaign execution
• Excellent written and verbal communication skills; strong presentation skills
• Occasional domestic travel required for client meetings and team events (up to 10%)

Preferred

• Healthcare or digital health experience
• Familiarity with HIPAA and TCPA compliance
• Experience with campaign automation, segmentation, and personalization at scale
• Travel

Benefits

• Competitive salary, bonus and equity opportunity
• Comprehensive medical, dental, and vision coverage starting Day One
• Flexible time off beyond standard company holidays
• 401(k) with company match and financial wellness resources
• Generous parental leave and adoption assistance
• Remote-first work culture with team events and community building
• Phone stipend and wellness perks (Fitbit, fitness/mental health app access)