Director, Engagement Strategy - VP

Responsibilities

• Oversee assigned accounts, ensuring quality engagement deliverables and strategic recommendations.
• Interface independently with senior clients and Account leadership on existing and new business opportunities.
• Manage and mentor junior-level engagement strategists, fostering career development.
• Synthesize insights into actionable plans to drive brand goals, developing impactful engagement strategies.
• Build positive relationships with cross-functional teams (account management, strategic planning, media, creative) and partner with senior marketing clients to provide strategic guidance.
• Provide insights on on- and offline channels, evaluating value and limitations.
• Lead engagement strategy deliverables on new business pitches, presenting to clients and evangelizing engagement strategy's value.
• Direct accounts on opportunities, ensuring strategic and creative product quality, and collaborating with larger brand teams.
• Drive business outcomes by delivering high-quality engagement strategies and recommendations.

Requirements

• Bachelor's degree in Marketing or related field.
• 9+ years of healthcare marketing experience.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) with ability to create complex presentations.
• Experience with brainstorming software (Stormz, Miro, Mural) and online collaboration platforms (Zoom).
• Exceptional written and verbal communication skills, with ability to present in high-pressure situations.
• Strong active listening skills, with a collaborative and constructive working style, and proven ability to influence others.
• Experience leading teams to make informed decisions, with the ability to balance multiple accounts and prioritize tasks.
• Strong problem-solving skills with ability to navigate changing priorities.