Director of Ecommerce

New York City, NY (On-site)

$150K/yr – $200K/yrDirector/Executive5+ years expFull time

Posted 1 day ago

Job Summary

Own the growth engine for DTC and paid channels, shaping website performance, creative testing, and customer retention while coordinating with operations on launches and inventory.

  • Lead DTC (Shopify and Amazon) revenue and contribution profit.
  • Oversee website overhaul, merchandising, PDPs and checkout, and paid acquisition testing.
  • Build and optimize email and loyalty programs to drive repeat purchases and higher LTV.

Job Description

Responsibilities

  • Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
  • Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
  • Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
  • Develop a regular process for testing new concepts, messages, formats, and offers
  • Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
  • Build email and loyalty programs to drive repeat purchases and customer LTV

Requirements

  • 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
  • Deep hands-on experience with Meta ads and platform management
  • Strong Shopify experience and a track record of improving website performance and customer experience
  • Discernment to balance near-term performance with long-term brand/creative goal

Salaries

Posted range

$150K/yr – $200K/yr

Taken straight from the job posting.

Ecommerce Marketing median pay in the United States

$99K/yr

Most pay falls between $75K and $131K. Based on 556 salaries.

See all Jacob Bar Inc. salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Director of Ecommerce

Jacob Bar Inc. · New York City, NY · On-site