Responsibilities

• Own and define the comprehensive e-commerce and digital marketing strategy aligned to overall business objectives and B2C revenue targets.
• Lead and approve creation, execution, and prioritization of marketing initiatives across all digital channels (email, social, paid search, paid social, content marketing).
• Serve as primary decision-maker for digital strategy, partnering cross-functionally with Product, Merchandising, Brand, and IT to optimize the online experience for conversion, revenue growth, and scalability.
• Own website performance and conversion outcomes; lead CRO/testing roadmap (A/B) and translate insights into revenue actions.
• Own online merchandising strategy and execution; monitor sales, inventory, promotions, and timing with Merchandising/Inventory.
• Own digital channel strategy across paid, owned, and organic; oversee content across channels; own SEO/SEM.
• Own customer data analysis and insights; define customer engagement initiatives across email, SMS, and on-site experiences to drive repeat purchases and LTV.
• Manage budget: forecast, allocation, optimization; final decisions on ad spend and channel mix; accountability with partners.
• Lead alignment across digital, e-commerce, and brand; executive-level reporting on performance; use data to inform growth plans.
• Own analytics, reporting, core KPIs, dashboards; use AI/automation to streamline reporting and surface insights

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 8+ years of experience in e-commerce and digital marketing with direct ownership of B2C revenue
• Proven track record scaling DTC performance across acquisition, conversion, and retention
• Deep, hands-on expertise with Shopify and supporting apps for merchandising, CRO, email/SMS, and personalization
• Advanced proficiency in Google Analytics (GA4), performance reporting, and KPI dashboards
• Strong command of SEO, SEM, and paid media, including Google Ads and Meta platforms
• Experience managing paid media spend, ROAS, CAC, and external agency partners
• Data-driven decision-maker with the ability to translate insights into revenue impact
• Strong leadership, communication, and cross-functional collaboration skills
• Comfortable operating in a fast-paced, performance-driven, growth environment

Preferred

• Experience with AI-enabled marketing tools or AI-driven insights
• Track record leading cross-functional teams in a fast-paced environment

Benefits

• 401K Retirement with employer matching
• Medical, Dental, and Vision Insurance
• PTO and Holidays
• Company Sponsored Luncheons and Events
• Generous Employee Discounts on SSCO Product
• Fun, Collaborative Work Environment with Great People!