Responsibilities

• Own and define the comprehensive e-commerce and digital marketing strategy aligned to overall business objectives and B2C revenue targets.
• Lead and approve the creation, execution, and prioritization of marketing initiatives across all digital channels, including email, social media, paid search, paid social, and content marketing.
• Serve as the primary decision-maker for digital strategy, partnering cross-functionally with Product, Merchandising, Brand, and IT to ensure the online experience is optimized for conversion, revenue growth, and scalability.
• Own website performance and conversion outcomes, using data to identify friction points, revenue opportunities, and areas for improvement across the customer journey.
• Lead a structured CRO and testing roadmap, including A/B testing and experimentation, to continuously improve conversion rate, AOV, and campaign effectiveness.
• Translate performance insights into prioritized actions that directly impact revenue and customer lifetime value.
• Own all online merchandising strategy and execution, ensuring product presentation, pricing, promotions, and site merchandising are optimized to drive sell-through and revenue performance.
• Monitor sales performance, inventory levels, and product availability, making final decisions on promotions, product visibility, and timing in partnership with Merchandising and Inventory teams.
• Ensure the website functions as a high-performing sales channel that supports seasonal launches and ongoing demand.
• Own digital channel strategy and performance across paid, owned, and organic channels, ensuring alignment with seasonal priorities and revenue goals.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 8+ years of experience in e-commerce and digital marketing with direct ownership of B2C revenue
• Proven track record scaling DTC performance across acquisition, conversion, and retention
• Deep, hands-on expertise with Shopify and supporting apps for merchandising, CRO, email/SMS, and personalization
• Advanced proficiency in Google Analytics (GA4), performance reporting, and KPI dashboards
• Strong command of SEO, SEM, and paid media, including Google Ads and Meta platforms
• Experience managing paid media spend, ROAS, CAC, and external agency partners
• Data-driven decision-maker with the ability to translate insights into revenue impact
• Strong leadership, communication, and cross-functional collaboration skills
• Comfortable operating in a fast-paced, performance-driven, growth environment

Benefits

• 401K Retirement with employer matching
• Medical, Dental, and Vision Insurance
• PTO and Holidays
• Company Sponsored Luncheons and Events
• Generous Employee Discounts on SSCO Product
• Fun, Collaborative Work Environment with Great People!
• Company-paid relocation assistance may be available.