Director of Ecommerce at Buff City Soap Franchising LLC | Dallas, TX

Director of Ecommerce

Dallas, TX (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end e-commerce operations and growth, driving revenue through omni-channel fulfillment, product listing optimization, pricing, and a data-driven guest experience.

Strategic e-commerce leadership: ship-from-store, BOPIS, and cross-channel experiences.
Performance and UX: optimize listings, promotions, pricing, site usability, and mobile conversion.
Team, partner, and governance: lead a cross-functional team, collaborate with franchisees and vendors, and ensure compliant, ROI-driven operations.

Job Description

Responsibilities

Develop and execute a comprehensive e-commerce strategy aligned with company goals including ship from store and buy online pick-up in-store.
Manage fulfillment, shipping and logistics for online orders.
Lead, mentor, and foster a cross-functional team, including web developer, digital marketer, and customer service representative.
Oversee product listings, pricing strategies, and promotional campaigns for optimized sales and margins.
Continuously improve user experience, website functionality, and mobile responsiveness to boost satisfaction and conversion rates.
Collaborate with the marketing and loyalty teams to drive digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.
Lead the maintenance of the e-commerce section of the Marketing scorecard and key performance indicators. Leverage data and analytics to drive informed decisions, monitor performance, and identify areas for enhancement.
Collaborate with franchisees, third-party vendors and partners to expand product offerings and enhance the e-commerce ecosystem for a positive guest experience.
Elevate the customer journey through excellent service, feedback mechanisms, and prompt issue resolution.
Co-develop and oversee the e-commerce budget, ensuring resource allocation efficiency and strong ROI.
Ensure adherence to e-commerce regulations, data privacy laws, and industry best practices.

Requirements

Bachelors degree in business, IT, marketing, or a related field.
Minimum 7 years of e-commerce leadership experience.
Proven track record of driving revenue growth in an e-commerce environment.
Strong grasp of digital marketing strategies and tactics.
Exceptional analytical and problem-solving skills.
Proficiency in e-commerce platforms (e.g. Shopify, Shipstation) and related technologies.
Experience with peripheral DTC enabling technologies required.
Experience integrating third-party loyalty/rewards systems.
Experience working in multi-unit and franchise environments.
Effective team management and leadership abilities.
Outstanding communication and interpersonal skills.