Director, East Regional Brand Activation, Dermatology

Responsibilities

• Regional Marketing Strategy & Execution – Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy while addressing local market dynamics and customer needs.
• - Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions.
• - Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives to enhance brand visibility.
• - Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy
• Field Sales & Market Access Collaboration – Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness.
• - Support pull-through of national marketing strategies, customizing materials for regional implementation.
• - Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts.
• - Develop and distribute region-specific marketing materials and insights to support Pfizer’s sales objectives and ensure brand messaging consistency.
• Congress & Event Strategy – Conduct annual assessment of regional congress recommendations based on brand strategy
• - Lead regional execution of Pfizer’s national dermatology congress and conference strategy, ensuring strong brand presence and engagement.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a strong background in regional execution, or product launches.
• Proven ability to develop and implement regional marketing strategies tailored to local market conditions.
• Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders.
• Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs.
• Ability to analyze market data, identify insights, and develop actionable marketing strategies.
• Strong communication, leadership, and project management skills.
• Willingness to travel up to 80%, including overnight stays and weekend congress participation.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Benefits

• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.