DIRECTOR, E-COMMERCE

New York City, NY (Hybrid)

$120K/yr – $150K/yrDirector/Executive10+ years exp

Posted 3 weeks ago

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Job Summary

Own the multi-brand ecommerce engine with a focus on revenue, conversion, and customer lifetime value while shaping digital experiences and go-to-market plans.

  • Growth & Personalization: drive activation, retention and LTV through data-driven segmentation and on-site personalization.
  • Cross-functional Ownership: partner with Merchandising, Marketing, Creative and Planning to execute launches and promotions that tie brand identity to on-site experience.

Job Description

Responsibilities

  • Lead the e-commerce business for a portfolio of brands with accountability for achieving revenue, conversion, profitability and customer growth objectives.
  • Own the commercial performance of assigned brands across revenue, conversion, average order value, customer acquisition, retention and lifetime value.
  • Monitor business performance daily, identifying opportunities, risks and corrective actions to deliver financial commitments.
  • Develop annual business plans, seasonal strategies and quarterly growth initiatives in partnership with Merchandising, Planning and Finance.
  • Lead weekly business reviews, using data and customer insights to drive decision making and prioritize investments.
  • Balance short-term performance with long-term brand health and customer value.
  • Translate each brand's positioning and product strategy into compelling digital experiences that drive both relevance and commercial success.
  • Develop digital go-to-market strategies supporting seasonal launches, promotional events and key business initiatives.
  • Partner with Merchandising, Marketing, Creative and Planning to deliver coordinated product launches and promotional strategies.
  • Ensure digital experiences consistently reflect each brand's identity while maximizing customer engagement and business performance.

Requirements

  • Bachelor's degree required; MBA preferred.
  • 10+ years of progressive ecommerce leadership within retail, apparel or consumer brands.
  • Demonstrated ownership of meaningful digital businesses with responsibility for revenue and commercial performance.
  • Experience leading multiple brands, categories or business units within a complex retail organization.
  • Proven success developing digital go-to-market strategies that deliver measurable business growth.
  • Strong understanding of customer acquisition, CRM, loyalty, retention and customer lifetime value strategies.
  • Experience leading personalization initiatives using customer data, behavioral insights and modern ecommerce technologies.
  • Knowledge of Salesforce Commerce Cloud and modern ecommerce ecosystems.
  • Strong analytical and financial acumen with the ability to translate data into business decisions.
  • Experience leading managers and developing future leaders.
  • Exceptional communication, executive presence and cross-functional influencing skills.
  • Passion for building customer-centric brands and high-performing teams.

Nice to have

  • MBA preferred

Benefits

  • Competitive Health Benefits (Medical, Dental & Vision)
  • Employer HSA Contribution
  • 401K Match
  • Employee Assistance Program
  • Hybrid Work Schedule (Corporate)
  • Business Casual Attire
  • Wellness Initiatives
  • 30% Associate Merchandise Discount Across our Family of Brands
  • Employee Discount on Travel, Cell Phone Plans and More
  • Generous Paid Time Off Program
  • Promote From Within Culture
  • Commitment to Being an Equal Opportunity Employer
  • Life Insurance Benefits
  • Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands logo

FULLBEAUTY Brands

At FULLBEAUTY Brands, we believe that size is just a number and every number counts. We believe in embracing who you are, just the way you are. We believe that women and men of every shape and size deserve the total package: fashion, fit, style and comfort. Proprietary brands under the FULLBEAUTY Brands umbrella include; Woman Within, Roaman’s, ELOQUII, CUUP, Dia & Co., Jessica London, Ellos, Swimsuits For All, Catherine's, June & Vie, KingSize, Avenue, Brylane Home and OneStopPlus, an online marketplace offering a curated collection of styles from renowned brands – the premier fashion and lifestyle destination for men and women sizes 12+. Our Mission:To be known and trusted as the authority on plus size fit and fashion.Our Vision:Recognizing beauty has no boundaries, FULLBEAUTY Brands inspires, engages and empowers full-figured women to live life to the fullest.

Founded in 1901
New York, New York, USA
1.9K employees (320 in marketing)