Director of E-Commerce & Digital Marketing

Responsibilities

• Manage Direct-to-Consumer (DTC) E-Commerce ( hankypanky.com and cosabella.com )
• Manage the DTC P&L, driving revenue growth and profitability.
• Develop and execute DTC e-commerce strategies, budgets, promotional calendars, and roadmaps aligned to brand objectives and growth targets.
• Oversee the end-to-end site experience including functionality, digital merchandising, checkout, delivery and customer service.
• Provide guidance to customer service representative and escalate operational issues as needed.
• Partner with third-party-logistics (3PL) and operations teams to ensure that packages are delivered as promised.
• Create and execute a full-funnel digital marketing strategy that drives profitable customer acquisition and retention.
• Partner with agencies to execute a coordinated marketing plan, including paid media, affiliate marketing, email marketing, and loyalty programs.
• Track key performance indicators (KPIs) and generate data-driven reports to analyze and improve performance metrics.
• Partner with creative, marketing, and merchandising teams to ensure that brand and product stories are communicated seamlessly across consumer touchpoints and optimized for performance.

Requirements

• 8+ years of experience in digital marketing, paid media and Direct-to-Consumer e-commerce, preferably within the intimates, apparel, or fashion industry.
• Retail e-commerce and Amazon marketplace experience preferred.
• Positive attitude with a proactive, solutions-oriented approach.
• Strong analytical skills with a passion for data, performance metrics, and business insights.
• Entrepreneurial mindset with a drive to innovate, challenge the status quo, and identify new growth opportunities.