Director, DTC & Marketplace - Philosophy

Responsibilities

• Lead philosophy.com to meet exceed gross/net revenue, margin, and ROI targets. P&L ownership including forecasting budgeting and promotional strategy and execution.
• Site Experience & Merchandising Strategy: Define site merchandising strategy, online-exclusive bundles, sampling strategies, and promotional calendars to maximize Average Order Value (AOV), conversion rates, and sales and profit. Includes readiness for all launches and PDP updates.
• Performance Marketing Strategy: Partner with US media/acquisition teams to optimize full-funnel performance marketing investments across Paid Search, Paid Social, Affiliate, SEO, and Retargeting.
• Retention & Loyalty Management: Oversee the CRM, Email/SMS marketing strategy, and brand loyalty/subscription programs to drive repeat purchase frequency and Customer Lifetime Value (LTV). Includes livestreaming for new and loyal fans.
• Tech Stack & UX/UI Optimization: Drive the digital roadmap for Philosophy.com; lead CRO (conversion rate optimization) initiatives, A/B testing schedules, site speed enhancements, and UX/UI UI/UX overhauls in partnership with tech/development teams.
• Operations & Logistics Oversight: Collaborate with supply chain, fulfillment, and customer service teams to ensure seamless order delivery, inventory health, low backorder rates, and superior consumer satisfaction.
• Analytics & Business Intelligence: Track and report weekly, monthly, and quarterly performance (traffic, conversion, CAC, LTV, ROAS), leveraging insights to pivot and capture immediate revenue opportunities.

Requirements

• 8+ years of related experience in DTC brand management, with a track record of scaling a high-growth brand site.
• Proven technical familiarity with DTC platforms (MUST have Shopify experience) and analytics tools (e.g., Google Analytics).
• Deep expertise in key performance marketing tactics, CRM platforms (e.g., Klaviyo), acquisition strategies, and web analytics.
• Undergraduate degree required

Preferred

• Experience in beauty
• Strategic thinker who is autonomous, decisive, data-obsessed, and highly collaborative.
• Strong financial acumen and P&L management experience; results- and success-oriented.
• Must be an excellent team player, possessing the ability to build, foster, and nurture strong relationships with cross-functional partners and external vendors.
• Must possess excellent oral and written communication, analytical, creative, and commercial skills.
• Strong leadership presence with top leaders, including heads of markets and Executive Committee members up to and including the CEO.

Benefits

• Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.