Director of Division Marketing

USA (Remote)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 9 days ago

Job Summary

Own the end-to-end product marketing agenda for the Euro Division, shaping the product roadmap, leading GTM for new and updated products, driving positioning and enablement, and translating market insights into strategic initiatives.

Own GTM strategy and cross-functional launches
Lead market intelligence and KPI tracking

Job Description

Responsibilities

Product Marketing Strategy & Leadership
Collaborate with the Division Leader and Product Management to help shape the product roadmap, ensuring alignment with market opportunities and business goals.
Support the product portfolio team by evaluating market trends, customer feedback, sales performance, and competitive positioning to ensure product marketing strategies remain relevant and responsive to the market.
Go-to-Market Ownership
Develop and lead comprehensive go-to-market (GTM) strategies for new product introductions and major product updates.
Coordinate launch activities across cross-functional teams, including Sales, Engineering, Brand Marketing, and eCommerce.
Define and execute lifecycle marketing plans to drive product adoption, customer engagement, and long-term performance.
Positioning, Messaging & Enablement
Craft compelling product positioning, value propositions, and messaging frameworks for target customer segments.
Oversee the development of product-related content, including sales enablement tools, digital assets, videos, installation guides, and email campaigns.

Requirements

Bachelor's degree in marketing, Business, or related field; MBA preferred.
8+ years of product marketing experience, ideally in the automotive aftermarket, performance products, or technical consumer goods.
Demonstrated success in leading product strategy and launching high-impact marketing initiatives.
Strong understanding of motorsports and powersports enthusiasts, automotive performance market, trends, and buyer personas.
Strategic thinker with the ability to execute with excellence and speed.
Excellent communication and leadership skills, with a track record of cross-functional collaboration.
Data-driven mindset with fluency in analytics tools and performance tracking.
Experience in Performance Media marketing in required
Experience with platforms like HubSpot, Shopify, Google Analytics, and PIM/ERP systems a plus.

Benefits

Competitive medical, dental, and vision coverage
401(k) with company match
Access to Financial Advisors
Paid time off and 9 paid holidays
Education Assistance program
Company-paid life and short-term disability insurance
Employee discounts on Holley products, events, and partnerships
Employee Assistance Program (EAP)

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