Senior Paid Media Strategist
Inflow®
Tampa, FL (Remote)
$80K/yr - $100K/yrIn-houseFull-timeSenior level5+ years exp.
18 hrs ago
Director of Digital Media & Social
Fort Lauderdale, FL (On-site)
$56K/yr – $70K/yrDirector/Executive6+ years expFull time
Posted 3 months ago
Job Summary
Own digital strategy and channel mix for audience growth; own attribution infrastructure; oversee paid media and CRM-integrated funnel for youth enrollment.
- Growth ownership: digital strategy, channel mix, and multilingual content in South Florida.
- Measurement: GA4 attribution, UTM, and Looker Studio reporting to tie spend to enrollments and revenue.
- Channel leadership: Meta, TikTok, YouTube, Google and programmatic media planning and optimization.
Job Description
Responsibilities
- Own the club's overall digital strategy, channel mix, and audience growth targets
- Oversee the marketing attribution infrastructure: GA4, UTM standardization, Looker Studio reporting
- Drive paid media strategy across Meta, TikTok, YouTube, Google, and programmatic channels
- Ensure Pipedrive CRM and Salesmsg SMS integration support ticket sales and youth enrollment funnels
- Report monthly on digital KPIs: reach, engagement, CAC, email open rates, paid ROAS
- Champion bilingual (English/Spanish) digital content as a strategic advantage in the South Florida market
- 6+ years in digital marketing with at least 2 years in a leadership role
- Deep experience with Meta Business Suite, Google Analytics 4, Google Ads, and email platforms
- Proven track record growing social audiences and driving measurable revenue from digital channels
- Strong analytical skills; comfortable with Looker Studio or similar BI tools
- Sports, entertainment, or live events digital marketing experience
- Bilingual (English/Spanish)
- Familiarity with Pipedrive CRM or similar sales-integrated CRM platforms
Fort Lauderdale United FC
The new era of Women’s Pro Soccer in South FloridaStreaming on @Peacock
Salaries
Posted range
$56K/yr – $70K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
26 (34% of company)
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
5.6K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
26.7%
Direct
49.1%
Referral
6.1%
Social
16.6%
Paid
1.3%
Headcount Trend
Current headcount: ~77
News about Fort Lauderdale United FC
Links
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