Director of Digital Media & Social at Fort Lauderdale United FC | Fort Lauderdale, FL | $56K/yr – $70K/yr

Fort Lauderdale United FC

Director of Digital Media & Social

Fort Lauderdale, FL (On-site)

$56K/yr – $70K/yrDirector/Executive6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own digital strategy and channel mix for audience growth; own attribution infrastructure; oversee paid media and CRM-integrated funnel for youth enrollment.

Growth ownership: digital strategy, channel mix, and multilingual content in South Florida.
Measurement: GA4 attribution, UTM, and Looker Studio reporting to tie spend to enrollments and revenue.
Channel leadership: Meta, TikTok, YouTube, Google and programmatic media planning and optimization.

Job Description

Responsibilities

Own the club's overall digital strategy, channel mix, and audience growth targets
Oversee the marketing attribution infrastructure: GA4, UTM standardization, Looker Studio reporting
Drive paid media strategy across Meta, TikTok, YouTube, Google, and programmatic channels
Ensure Pipedrive CRM and Salesmsg SMS integration support ticket sales and youth enrollment funnels
Report monthly on digital KPIs: reach, engagement, CAC, email open rates, paid ROAS
Champion bilingual (English/Spanish) digital content as a strategic advantage in the South Florida market

Requirements

6+ years in digital marketing with at least 2 years in a leadership role
Deep experience with Meta Business Suite, Google Analytics 4, Google Ads, and email platforms
Proven track record growing social audiences and driving measurable revenue from digital channels
Strong analytical skills; comfortable with Looker Studio or similar BI tools

Preferred