Director, Digital Marketing

Responsibilities

• Oversee the development and execution of groundbreaking digital marketing campaigns and build growth strategies for both established and developing artists, leading to follower growth and consumption
• Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic
• Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns
• Be responsible for the day-to-day social media strategy, website, and CRM strategies for a designated roster of artists and the Warner Records social accounts with a focus on driving fandom, engagement, and music consumption
• Use your expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation and music consumption
• Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms
• Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists
• Partner with the VP of Paid Media Strategy, Operations and Audience Growth to develop and execute paid media campaigns and CRM strategy for each artist
• Work with our Insights team to profile our online audiences, building digital marketing strategies based on that demographic and psychographic data
• Build and maintain relationships with social media platform representatives and participate in regular update meetings

Requirements

• Bachelor’s degree or equivalent
• Minimum of 6+ years professional experience in digital/social media marketing, direct to consumer marketing, and/or related fields preferably at a Record Label or music management company
• Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
• Innate ability to lead and mentor
• Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion
• Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
• Knowledge on how to “move the needle” online, be it driving consumption, engagement, or growth
• Proven leadership experience in team discussions and client meetings
• Impeccable follow-up and follow-through
• A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, Twitter, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy

Preferred

• Photoshop, Illustrator, or other graphic design knowledge
• Experience using project management software such as Jira and Basecamp
• Understanding of social media analytics and posting tools such as Falcon and HootSuite
• Knowledge of web3, NFT’s and crypto currency marketing
• Record Label experience
• People management skills