Responsibilities

• Own the North America (NAMER) digital media strategy, developing best-in-class integrated media and campaign plans that drive awareness, engagement, pipeline growth, and revenue contribution.
• Serve as the organization's strategic advisor on media planning, audience strategy, measurement, channel optimization, and creative activation, partnering closely with Campaigns, Brand, Operations, Product Marketing, Sales, and Analytics teams.
• Leverage first-party, third-party, intent, behavioral, and proprietary data to effectively reach and engage key personas and target accounts.
• Oversee annual budgeting, forecasting, and investment allocation across all paid digital channels, ensuring alignment with leadership budget guidance and marketing goals.
• Drive ongoing optimization, testing, and innovation across channels, audiences, creative, identity solutions, and measurement methodologies to improve effectiveness and efficiency of media budget.
• Define measurement frameworks, KPIs, reporting standards, and executive performance reviews, ensuring digital marketing investments are clearly connected to business impact and actionable insights.
• Provide strategic leadership for the in-house digital marketing and programmatic teams, establishing operating cadence, and a culture of innovation, accountability, and continuous improvement.
• Lead, mentor, and develop a high-performing team of digital marketers, strengthening strategic and technical capabilities, and expanding the team's overall impact.
• Serve as the primary relationship owner for key media, technology, data, and measurement partners, continuously evaluating new vendors, partnerships, and emerging capabilities that strengthen marketing performance.
• Partner with Business Development teams to share audience insights, engagement trends, campaign learnings, and industry best practices that support customer conversations and commercial growth.
• Serve as consultant on our B2B sales strategy, informing our B2B client partnerships and pitches with your knowledge of programmatic best practices to accelerate sector growth.
• Partner with EMEA and APAC digital marketing counterparts to scale best practices, innovation, and performance across regions.

Requirements

• 12+ years of experience in digital marketing, media strategy, performance marketing, and demand generation, with significant experience in B2B technology, SaaS, or advertising technology environments.
• Proven experience leading integrated media strategies across programmatic, paid social, paid search, direct digital, and emerging channels.
• Deep expertise in B2B marketing best practices, audience targeting, account-based marketing, complex buying journeys, and partner landscape.
• Strong understanding of modern programmatic advertising ecosystems, including DSPs, audience platforms, identity solutions, measurement methodologies, and attribution frameworks.
• Demonstrated success managing multi-million-dollar media budgets and optimizing investments against business outcomes.
• Experience leading and developing high-performing digital marketing or media teams.
• Exceptional analytical skills with the ability to translate complex performance data into strategic recommendations and executive-level insights.
• Experience managing agency, publisher, platform, and technology partner relationships.
• Excellent communication, presentation, and cross-functional leadership skills.
• Ability to balance strategic planning with operational execution in a fast-paced environment.

Preferred

• Familiarity with marketing automation and CRM platforms including Marketo and Salesforce.
• Experience leveraging BI and analytics tools such as Tableau.
• Global marketing experience and success working across international teams.
• Passion for innovation and identifying emerging opportunities in media, measurement, audience strategy, and marketing technology.

Benefits

• comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• retirement benefits such as a 401k plan and company match
• short and long-term disability coverage
• basic life insurance
• well-being benefits
• reimbursement for certain tuition expenses
• parential leave
• sick time of 1 hour per 30 hours worked
• vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
• around 13 paid holidays per year
• employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan