Director Digital Marketing Strategy, Marketing PR - BHSF, FT, 09A-5:30P

Coral Gables, FL (On-site)

$155K/yr – $202K/yrDirector/Executive10+ years expFull time

Posted 8 days ago

Job Summary

Owns the organization’s digital and omnichannel marketing strategy, ensuring personalization and CRM programs align with brand goals, privacy rules, and measurable outcomes.

Leads planning and execution of cross-channel campaigns across web, email, mobile, social, and SEO/SEM
Partners with brand teams to drive integrated digital marketing and analytics programs

Job Description

Responsibilities

The Director, Digital Marketing Strategy is responsible for digital and omnichannel marketing strategy across the organization. This role will bring digital and omnichannel subject matter expertise to lead and design strategic marketing plans to meet marketing and brand objectives. The Director, Digital Marketing Strategy will ensure that all marketing personalization, marketing journeys, digital and CRM campaigns align with marketing objectives. This role serves as a business partner developing digital and CRM marketing plans with brand marketing alignment, adherence of privacy and compliance requirements, as well as identifying measurement and reporting analytics for all programs.

Requirements

10+ years experience in account management, marketing strategy and/or digital and CRM marketing strategy.
MBA or Master‘s degree preferred or any equivalent combination of relevant experience and skills.
Strong knowledge and demonstrated experience planning and executing omnichannel digital marketing, marketing automation and enterprise customer relationship management (CRM) marketing programs.
Must have experience with personalization, 1:1 approaches, marketing journeys and data capture techniques.
Ability to lead planning/execution large complex marketing omnichannel executions, including web, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media.
A leader and strategic thinker with the ability to reach across different departments across the organization to collaborate on the execution of strategic marketing and patient communications.
Maintains demonstrated competency in the use of AI tools to enhance work quality, productivity, and efficiency; appropriately incorporates AI into daily responsibilities while exercising required human judgment, oversight, and adherence to all Baptist Health standards and policies.

Benefits

- Career growth and development opportunities , with clear pathways and ongoing support
- Comprehensive health and wellness resources that go beyond traditional benefits
- A wellness program that can help employees eliminate their medical plan deductible , reducing out-of-pocket healthcare costs
- Tuition reimbursement to support continued learning and advancement
- And so much more

Salaries

Posted range

$155K/yr – $202K/yr

Taken straight from the job posting.

See all Baptist Health South Florida salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.