Executive Director of Brand, Marketing and Digital Strategy

Responsibilities

• Reporting directly to the Vice Chancellor of Strategic Communications, the Executive Director of Brand, Marketing and Digital Strategy serves as UCLA's senior leader for institutional brand management, marketing, digital strategy, and audience engagement.
• The incumbent is responsible for developing and executing comprehensive brand, marketing, and content strategies that define UCLA's voice, positioning, messaging, and audience engagement across the institution.
• The Executive Director oversees a broad portfolio that includes institutional brand stewardship, digital strategy, creative services, experiential marketing, admission marketing, and enterprise content strategy.
• The role serves as the primary owner of key institutional assets, and partners with campus stakeholders to ensure consistent and effective implementation of UCLA's brand across the University.
• As a member of the Strategic Communications executive leadership team, the Executive Director leads a team of approximately 45 professionals and provides strategic leadership for marketing, communications, digital engagement, creative services, and project management functions.
• The position also provides executive oversight for Administration Marketing & Communications, ensuring alignment between UCLA's institutional brand strategy and the communications, marketing, the creative, digital, and engagement initiatives supporting UCLA Administration and its business units.
• Working closely with senior leaders across the University, the Executive Director develops and advances integrated marketing and communications strategies that strengthen visibility, enhance stakeholder engagement, support institutional priorities, and drive organizational effectiveness.
• Under the direction of the Vice Chancellor of Strategic Communications, the Executive Director establishes departmental goals, priorities, and strategic initiatives, with performance measured through the successful execution of strategic plans, achievement of organizational objectives, and demonstrated impact against established goals and metrics.

Requirements

• Fifteen (15) or more years of progressively responsible leadership experience in marketing, communications, brand management, or related functions, including significant experience developing and exec (Required)
• Extensive experience overseeing multi-channel marketing and communications programs, including digital, social media, creative services, web strategy, content development, and experiential marketing. (Required)
• Demonstrated experience leading creative development, campaign planning, stakeholder engagement, and cross-functional collaboration in support of organizational priorities. (Required)
• Demonstrated experience managing complex organizations, multiple concurrent priorities, and large-scale initiatives with competing deadlines while maintaining exceptional quality and attention to deta (Required)
• Proven leadership and supervisory experience, including organizational design, talent development, performance management, succession planning, workload allocation, and fostering high-performing teams (Required)
• Demonstrated success developing and executing integrated marketing, communications, and brand strategies that advance organizational priorities and strengthen institutional reputation. (Required)
• Exceptional strategic thinking, planning, and problem-solving skills, with the ability to translate organizational objectives into actionable initiatives and measurable outcomes. (Required)
• Demonstrated expertise in brand management, audience engagement, messaging development, content strategy, and organizational positioning. (Required)
• Comprehensive knowledge of marketing and communications disciplines, including digital strategy, social media, web communications, creative services, content development, and experiential marketing. (Required)
• Proven ability to lead creative development, campaign planning, stakeholder engagement, and cross-functional collaboration in support of complex organizational goals. (Required)