Director, Digital Marketing

Responsibilities

• Lead digital audience strategy and execution across acquisition, engagement and retention, including CRM, SMS, lifecycle/journeys, websites and loyalty across Game Shows Group properties and platforms.
• Develop and optimize audience journeys that drive acquisition, engagement and retention while connecting owned digital experiences with linear viewing, streaming and other relevant consumer touchpoints.
• Identify opportunities to use owned digital channels and first-party audience capabilities across the portfolio to support programming launches and initiatives, affiliate opportunities, integrations, sweepstakes, stunts, and other marketing priorities.
• Lead SEO, AIO, and discovery optimization strategies to expand organic reach, improve content and partner visibility.
• Drive modernization and optimization of the Wheel Watchers Club and Jeopardy! CRM ecosystems, personalization, loyalty development, and cross-platform optimization.
• Collaborate across Production, Partnerships & Integrations, Streaming, Affiliate Marketing, GSN, Media, and Social to ensure digital marketing capitalizes on show tentpoles, launches, seasonal initiatives and broader marketing priorities.
• Own and evolve the omnichannel CRM and lifecycle strategy across email, SMS, websites and additional channels.
• Own the digital audience experience supporting sweepstakes and other engagement initiatives across websites, CRM, email and SMS, including audience journeys, data capture, segmentation, measurement and optimization.
• Build and scale SMS as a high-value lifecycle channel aligned with linear viewership, streaming, engagement, retention, and loyalty goals.
• Translate broader loyalty and audience engagement strategy into actionable plans, business requirements.

Requirements

• Bachelor’s degree preferred
• 10+ years of experience in digital marketing, including CRM, lifecycle, audience engagement, digital platforms or related disciplines, preferably within media, entertainment, sports, streaming or major consumer brands.
• Expertise leading and optimizing multi-channel CRM programs, including SMS and loyalty program frameworks, with demonstrated impact on acquisition, engagement, and retention.
• Experience managing large-scale loyalty or audience engagement programs and leading website evolution.
• Demonstrated success operating in collaborative organizations with multiple stakeholders and high-velocity priorities.
• Exceptional leadership, communication, interpersonal, and organizational skills suited for a high-impact, cross-functional role.
• Leadership experience managing a team and multiple key projects.
• Strong in-person presentation skills and track record of presenting to teams and senior stakeholders.
• Experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder).
• Strong proficiency across the Microsoft Office suite