Responsibilities

• Own and manage relationships with our digital marketing and media agencies, serving as the primary point of accountability for deliverables, timelines, and performance
• Manage large media budgets with a sharp focus on efficiency, ROI, and continuous optimization
• Proactively identify performance gaps and make strategic recommendations to improve results across all paid channels
• Serve as the internal business owner for a large-scale website rebuild, managing both an external agency partner and an internal IT development team — overseeing the project from strategy through launch and ultimately transitioning ongoing site management from the agency to the internal IT team
• Ensure the site is built for performance, user experience, and discoverability — with a strong foundation in modern SEO, AEO, and GEO best practices
• Lead paid media strategy across channels, translating business objectives into smart, data-informed media plans
• Partner with analytics team members to measure performance and optimize campaigns in real time
• Lead CRO strategy and a structured testing and experimentation program — identifying hypotheses, prioritizing tests, and applying learnings to continuously improve conversion rates and down-funnel lead performance
• Bring hands-on expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Longbridge is positioned for visibility in AI-driven search environments
• Actively leverage AI tools to improve marketing efficiency, content performance, and audience targeting across digital channels

Requirements

• 8–10+ years of progressive digital marketing experience, with a track record of owning strategy and execution at a senior level
• Proven experience managing agency relationships and large paid media budgets, with demonstrated ability to drive performance improvements
• Hands-on experience with AEO and GEO strategies and a deep understanding of how AI is reshaping search and content discoverability
• Proficiency with AI marketing tools and a genuine enthusiasm for applying emerging technology to marketing challenges
• Experience serving as an internal business owner on large-scale digital projects, including website rebuilds or platform migrations, with demonstrated ability to manage both external agency partners and internal technical teams
• Proven experience leading CRO programs and structured experimentation frameworks, with a track record of improving conversion rates and optimizing down-funnel lead performance
• Strong analytical mindset with the ability to translate data into actionable strategy
• Excellent communication and stakeholder management skills
• Experience in regulated financial services industries preferred; reverse mortgage or senior-focused marketing a plus
• Demonstrated experience managing third-party lead purchase programs, including vendor evaluation, contract negotiation, and ongoing performance optimization against cost-per-acquisition and downstream conversion metrics
• Familiarity with lead aggregator ecosystems in financial services or senior-focused consumer markets; experience with HECM, reverse mortgage, or home equity lead sources strongly preferred
• Partner with marketing analytics to develop lead quality models that synthesize first-party data, purchased leads, and aggregator sources into actionable scoring and budget allocation frameworks

Preferred

• Experience in regulated financial services industries preferred
• Reverse mortgage or senior-focused marketing a plus
• Familiarity with HECM, reverse mortgage, or home equity lead sources strongly preferred

Benefits

• Full benefits: Medical, Dental, Vision, FSA/HSA, and wide array of voluntary products and discounts
• 401(k) with company match
• Paid time off