Director of Digital Marketing

Responsibilities

• Partner with the VP of Marketing to develop, refine and execute digital marketing plans aligned with business priorities and the broader Marketing strategy.
• Translate business goals into integrated digital campaigns that attract, engage, convert and retain customers.
• Coordinate digital plans with Marketing Services and Brand Engagement so manufacturer programs, content, creative and digital activation work together.
• Monitor digital trends, customer behavior, competitor activity and emerging technologies to identify relevant opportunities for Midwest.
• Guide the ongoing improvement of website content, navigation, functionality and user experience in partnership with relevant business and technology teams.
• Use customer insights, analytics and feedback to identify opportunities to improve digital journeys, usability, engagement and conversion.
• Coordinate with ecommerce and business solutions stakeholders to support connected customer experiences across relevant digital platforms, clarifying ownership and dependencies across teams.
• Develop and maintain SEO strategies and coordinate search engine marketing to improve discoverability and qualified traffic.
• Plan, execute and optimize paid search, display, retargeting, paid social, email and other digital campaigns as appropriate to business needs.
• Lead social media channel planning and management, including editorial calendars, publishing coordination, engagement monitoring and performance evaluation.

Requirements

• 7+ years of progressive digital marketing experience, including strategy, campaign management, digital experience and analytics; leadership experience preferred.
• Demonstrated experience across digital demand generation, website and content management, SEO/SEM, paid media, email/marketing automation and social media.
• Experience translating business objectives into integrated digital plans, managing budgets and using performance data to improve results.
• Working knowledge of web analytics, advertising platforms, CRM and marketing automation tools, and content management systems.
• Strong people leadership, project prioritization, communication and cross-functional collaboration skills.
• Ability to balance strategic thinking with practical execution in a changing, multi-stakeholder environment.
• Education: Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience.

Preferred

• B2B marketing experience; animal health, veterinary, healthcare or distribution experience strongly preferred.
• Experience supporting ecommerce or digital customer platforms and collaborating with Sales, IT, product or business solution teams.
• Relevant certifications in Google Analytics, Google Ads or other digital marketing platforms.

Benefits

• We offer competitive pay and a comprehensive benefits package including Medical, Dental and Vision insurance, Life and Accidental Death & Dismemberment (AD&D) insurance, Short- and Long-Term Disability insurance, a 401k plan, paid holidays, and Paid Time Off (PTO). Our work environment is business casual, and we like to have fun with weekly relaxed dress days, monthly breakfasts and birthday celebrations, and regular events like holiday contests, cookouts, and employee appreciation celebrations.