Responsibilities

• Marketing Strategy & Planning
• Build and own the annual marketing strategy, promotional calendar, and channel investment plan tied to company revenue goals.
• Carry budget accountability for the marketing department and the beckshoes.com eCommerce revenue line, with regular performance reporting to the CMO.
• Partner with Merchandising on promotional planning so product assortment and marketing are moving together.
• Paid & Organic Digital Channels
• Run our Google Ads program hands-on: keyword strategy, bid management, budget pacing, and conversion optimization.
• Manage paid social on META (Facebook and Instagram): audience targeting, creative direction, testing, and ROAS.
• Own email and SMS marketing in Klaviyo: campaign strategy, segmentation, automation flows, and performance reporting.
• Work with the Specialist on organic social strategy and content cadence across META.
• Ecommerce & Website

Requirements

• 5 to 10 years of digital marketing experience with real channel ownership across multiple platforms at the same time.
• Hands-on Google Ads experience. You've built and run campaigns yourself, not just reviewed the results. Certification is a plus.
• Comfort working inside an eCommerce platform backend (Shopify, BigCommerce, Magento, or similar). We need someone who knows the tools, not just the dashboards.
• Working proficiency with Klaviyo or a comparable email and SMS platform.
• Solid SEO fundamentals. Experience with Moz is a plus. You know how to connect keyword strategy to a content plan and follow through on it.
• Experience running paid META campaigns: audience strategy, creative testing, and budget management.
• Ability to direct and evaluate creative work. You don't need to produce it, but you need to give the Specialist clear, useful feedback.
• Comfortable in GA4 and able to put together a cross-platform performance story without waiting for someone else to pull the data.
• Some budget management experience, even on a lean budget. This role is about results per dollar spent, not scale.
• Strong writer. You'll produce briefs, copy, executive reports, and the occasional note to the CEO. All of it needs to be clear and direct.

Benefits

• Total compensation of $70,000-$90,000, structured as base salary plus a performance bonus tied to eCommerce growth and digital marketing results.
• A direct line to the CMO and real influence over marketing strategy from day one.
• A structured 90-day onboarding plan with regular CMO check-ins so you start with a clear mandate, not a blank slate.
• A hundred-year-old company with a loyal customer base and leadership that's serious about investing in marketing.
• A low-politics environment where good work gets noticed.
• On-site role based in Campbell, CA.